Strategic Partnerships Synnex Australia is expanding its vendor and partner ecosystem with recent collaborations including Cygnett, StickmanCyber, Cherry GmbH, IRONSCALES, and Maxhub, signaling opportunities to upsell security, AV, peripherals, and premium connectivity solutions to a broad enterprise and public sector base.

Headquarters expansion The opening of a new Australian headquarters in Oakleigh South indicates scale-up capacity and potential for additional enterprise services, MSP partnerships, and regional managed offerings to support growing SMBs and system integrators.

Security and AI focus Recent partnerships with cybersecurity provider IRONSCALES and MSSP StickmanCyber suggest a bulge in demand for secure email, threat detection, and managed security services, presenting cross-sell opportunities to existing customers and partners.

Cloud and collaboration Technology stack includes Microsoft 365 and Google Workspace, implying ongoing opportunities to upsell from foundational licenses to advanced security, compliance, and adoption services for SMBs through a channel-first model.

Broad portfolio leverage With a revenue range of 100–250 million and partnerships spanning peripherals, power and connectivity, AV, and ICT solutions, there are cross-sell opportunities across data center, networking, security, and workplace modernization for both public and private sector clients.