Superior Livestock

RanchingTexas, United States11-50 Employees

Superior Livestock, founded in 1987 and based in Hudson Oaks, Texas, began with the first satellite video cattle auction and has since grown into the world’s largest seller of cattle and a widely used video and internet livestock marketplace. Its representative-based model provides boots-on-the-ground coverage across the United States, supported by a network of field representatives and multiple nationwide locations, enabling consistent standards and broad reach. It markets calves, feeder cattle, stocker cattle, and bred cattle by connecting ranchers, feeders, and buyers through competitive bidding and price discovery, while preserving the option of country delivery. The company unites live online auctions with its Purebred program and the Country Page into a single, technology-driven marketplace grounded in decades of experience. In 2021, it expanded its media presence with the launch of Superior Sunrise, a 30-minute television program airing before each video cattle auction.

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