Market Leadership With a long-standing presence since 1922 and operations across multiple auction markets in Wisconsin and Iowa, the company demonstrates strong regional market dominance, offering sales opportunities for companies seeking to establish or expand agricultural equipment, livestock management solutions, and related services.

Financial Scope Generating between 50 million and 100 million dollars in revenue, the organization presents a substantial buyer base for suppliers of agricultural products, feed supplies, and innovative farming technologies aiming to reach mid-sized agricultural cooperatives.

Technological Engagement Utilizing a modern tech stack including Google Analytics, Google Tag Manager, and Microsoft 365, the company shows openness to digital solutions, creating opportunities for technology providers offering farm management systems, data analytics, and digital marketing services.

Industry Focus As a collaborative farming organization dedicated to equitable livestock pricing, there is potential for engagement with sustainability-focused and ethical supply chain solutions that align with their mission of supporting agricultural producers.

Leadership and Growth Recent leadership promotions such as the appointment of Kevin Schultz as market manager highlight ongoing organizational growth and strategic development, suggesting opportunities to engage with decision-makers involved in operational expansion and innovation initiatives.