Insights

Premium Niche Focus SuperFeast specializes in high-quality, wild or wild-crafted powdered extracts of tonic herbs and medicinal mushrooms, appealing to health-conscious consumers seeking potent, natural wellness solutions. There is a significant opportunity to target premium health food stores, boutique wellness retailers, and online platforms that cater to consumers willing to invest in premium herbal products.

Growing Wellness Market With a revenue range of up to $10 million and a strong focus on herbal and mushroom extracts, SuperFeast is positioned within the expanding natural health and wellness industry. This trend suggests potential for increased product lines, collaborations with health professionals, and expansion into international markets as consumer interest in adaptogens and superfoods continues to rise.

Sustainability & Authenticity The company's commitment to sourcing wild or wild-crafted herbs rooted in tradition aligns with the increasing consumer demand for ethically sourced and sustainably produced health products. Leveraging this story can enhance brand loyalty and open doors to partnerships with eco-conscious distributors, wellness centers, and sustainability-focused brands.

Digital Engagement Tools Utilizing their current tech stack, including platforms like Refersion and Recharge, SuperFeast has a solid foundation for expanding direct-to-consumer sales, subscription models, and affiliate marketing. There is potential to boost online visibility, customer retention, and international reach through targeted digital marketing campaigns and enhanced e-commerce features.

Competitive Positioning Compared to similar companies with larger teams and higher revenues, SuperFeast offers a boutique, authentic alternative in the herbal and mushroom extract market. This positioning can be emphasized in sales efforts to attract niche health food channels, wellness influencers, and specialty retailers seeking high-quality, trustworthy herbal products with a compelling backstory and a strong ethical stance.

SuperFeast Tech Stack

SuperFeast uses 8 technology products and services including Refersion, Hotjar, cdnjs, and more. Explore SuperFeast's tech stack below.

  • Refersion
    Affiliate Advertising Networks
  • Hotjar
    Analytics
  • cdnjs
    Content Delivery Network
  • RSS
    Content Management System
  • Cart Functionality
    E-commerce
  • Recharge
    Payment Processing
  • AfterPay
    Payment Processing
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

SuperFeast's Email Address Formats

SuperFeast uses at least 1 format(s):
SuperFeast Email FormatsExamplePercentage
First@superfeast.com.auJohn@superfeast.com.au
50%
First@superfeast.com.auJohn@superfeast.com.au
50%

Frequently Asked Questions

Where is SuperFeast's headquarters located?

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SuperFeast's main headquarters is located at 20 Brigantine St, Byron Bay, New South Wales 2481, AU. The company has employees across 4 continents, including OceaniaNorth AmericaAsia.

What is SuperFeast's official website and social media links?

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SuperFeast's official website is superfeast.com.au and has social profiles on LinkedIn.

What is SuperFeast's NAICS code?

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SuperFeast's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does SuperFeast have currently?

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As of October 2025, SuperFeast has approximately 17 employees across 4 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer: M. C.Chief Executive Officer: T. T.Founder: M. T.. Explore SuperFeast's employee directory with LeadIQ.

What industry does SuperFeast belong to?

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SuperFeast operates in the Wellness and Fitness Services industry.

What technology does SuperFeast use?

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SuperFeast's tech stack includes RefersionHotjarcdnjsRSSCart FunctionalityRechargeAfterPayX-Content-Type-Options.

What is SuperFeast's email format?

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SuperFeast's email format typically follows the pattern of First@superfeast.com.au. Find more SuperFeast email formats with LeadIQ.

When was SuperFeast founded?

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SuperFeast was founded in 2011.

SuperFeast

Wellness and Fitness ServicesAustralia11-50 Employees

We really love tonic herbs and medicinal mushrooms. We take them every day. We think they’re awesome. We fell in love with them, they transformed us and we decided we needed to share them with the world. 

We only want to work with the best herbs. The herbs that are potent, rooted in history and lore, grown with their feet in the soil and the sun on their faces. We want our mushrooms to experience their potential as the connectors and unifiers of the forest before we ingest them, so we can take on those qualities too. You are what you eat.

We want our herbs to push up through rocky soil and to compete, to fight to survive, to grow strong. We want to take on those qualities, too. We want to support industries that have been operating for thousands of years, cultivating and ingesting these herbs. We believe in nature. We believe she provides the best feast. We believe we all have the potential to be a little bit superhuman.

We only sell what we take. It’s all the same. What we give to our families. And our friends. And to you. Just wild or wild-crafted herbs, extracted consciously, packed with love and delivered to your fave health food store or doorstep ;)

The Practical Stuff
We sell powdered extracts of tonic herbs and medicinal mushrooms (which are technically tonic herbs but this seems to confuse everyone, so we’ll keep ‘em separated for clarity). What is a ‘powdered extract,’ you ask? Great question. A powdered extract is basically the end result of taking a bunch of herbs and boiling and/or tincturing them for a while. The powder comes about after the resultant extract is dried and pushed through an ultra-fine sieve. Our extracts are 10:1, which means it takes 10kgs of herb to make 1kg of our extracts.

Section iconCompany Overview

Headquarters
20 Brigantine St, Byron Bay, New South Wales 2481, AU
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2011
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    SuperFeast's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SuperFeast's revenue is estimated to be in the range of $1M$10M

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