Insights

Growing Wellness Market WelleCo operates within the expanding global wellness and ingestible beauty industry, aligning with increasing consumer demand for holistic health solutions and plant-based supplements, creating strong sales opportunities across multiple regions including the US, UK, and Australia.

Premium Product Offering The company's focus on high-quality, science-backed, sustainably sourced products such as The Super Elixir and targeted Super Boosters positions it well to attract health-conscious consumers willing to invest in premium wellness routines, presenting opportunities for premium upselling and subscription packages.

Strategic Partnerships Recent collaborations with brands like W Hotels demonstrate WelleCo’s potential to expand into luxury hospitality and lifestyle sectors, offering high-end wellness amenities and product placements that can enhance brand visibility and generate additional revenue streams.

Diversified Product Line With recent launches like The Super Kids Elixir and The Skin Elixir, WelleCo is diversifying its offerings towards specific customer segments such as children and skincare enthusiasts, creating avenues for targeted marketing and expanding their customer base.

Global Digital Presence WelleCo’s multi-region ecommerce platform coupled with a tech stack optimized for engagement indicates a strong online sales channel, which can be further leveraged through personalized marketing, influencer collaborations, and subscription services to scale sales.

WelleCo Tech Stack

WelleCo uses 8 technology products and services including Prebid, jsDelivr, Zendesk, and more. Explore WelleCo's tech stack below.

  • Prebid
    Advertising
  • jsDelivr
    Content Delivery Network
  • Zendesk
    Documentation Tools
  • Mustache
    Javascript Frameworks
  • Australia Post
    Logistics
  • reCAPTCHA
    Security
  • HTTP/3
    Web & Portal Technology
  • Shogun Landing Page Builder
    Web Platform Extensions

WelleCo's Email Address Formats

WelleCo uses at least 1 format(s):
WelleCo Email FormatsExamplePercentage
First.Last@welleco.comJohn.Doe@welleco.com
55%
First@welleco.comJohn@welleco.com
36%
FirstL@welleco.comJohnD@welleco.com
6%
LastFi@welleco.comDoeJo@welleco.com
3%

Frequently Asked Questions

Where is WelleCo's headquarters located?

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WelleCo's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 2 continents, including OceaniaAsia.

What is WelleCo's phone number?

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You can contact WelleCo's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WelleCo's official website and social media links?

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WelleCo's official website is welleco.com and has social profiles on LinkedIn.

What is WelleCo's NAICS code?

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WelleCo's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does WelleCo have currently?

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As of February 2026, WelleCo has approximately 31 employees across 2 continents, including OceaniaAsia. Key team members include Chief Executive Officer: L. R.Chief Executive Officer: A. B.Chief Marketing Officer (cmo): C. D.. Explore WelleCo's employee directory with LeadIQ.

What industry does WelleCo belong to?

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WelleCo operates in the Wellness and Fitness Services industry.

What technology does WelleCo use?

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WelleCo's tech stack includes PrebidjsDelivrZendeskMustacheAustralia PostreCAPTCHAHTTP/3Shogun Landing Page Builder.

What is WelleCo's email format?

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WelleCo's email format typically follows the pattern of First.Last@welleco.com. Find more WelleCo email formats with LeadIQ.

When was WelleCo founded?

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WelleCo was founded in 2014.

WelleCo

Wellness and Fitness ServicesVictoria, Australia11-50 Employees

The pioneer of premium nutritional greens and plant-based ingestible beauty. WelleCo is an Australian-born global business, founded in 2014 by Elle Macpherson; the tangible result of Elle’s heartfelt aim to bring everyone the natural solutions, wisdoms and support that she herself encountered through her own transformative wellness journey.

Elle realised the body will heal itself if given the right nutrients and environment. Today, Elle continues to be a Founder, Shareholder and Executive Board member of WelleCo.

WelleCo’s carefully curated collection of beauty and wellness solutions is formulated by leading nutritionists, science-backed and sustainably sourced. Using nutrients derived from unique botanicals, the brands revolutionary alkalizing greens supplement, The Super Elixir™, is a special blend of over 45 botanical herbs, antioxidants, vitamins, minerals and probiotics. When taken daily with water, the synergy of the ingredients is amplified and nourishes the body right down at a cellular level, promoting optimal function of all 11 systems of the body. 

The collection also includes a nutritious plant-based protein powder and herbal sleep tea which alongside The Super Elixir, are designed as a three-step daily wellness programme. This is further enhanced with a range of targeted Super Boosters, which allow customers to personalise their wellness routine with targeted support for immune system, liver, gut, bones, aquatic collagen (for hair, skin and nails) and hormone support.  

WelleCo ships globally:
United States - www.welleco.com
Australia - www.welleco.com.au
United Kingdom & Europe - www.welleco.co.uk

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

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