Insights

Global expansion WelleCo is a global wellness brand with active shipping to the United States, Australia, and the UK/Europe, presenting opportunities to introduce or expand in new markets and partnerships with regional retailers, hotels, and corporate wellness programs.

Strategic partnerships Recent collaboration with W Hotels signals potential for cross-brand hospitality amenities, hotel retail placements, and co-branded wellness experiences that can scale into spa, fitness, and lifestyle channels.

Premium ingestibles The Super Elixir and targeted boosters position WelleCo in the premium greens and ingestible beauty segment, suggesting sales opportunities through high-end wellness retailers, dermatologist and spa partnerships, and influencer-driven education to justify premium pricing.

Product portfolio A diversified line including greens, plant-based protein, sleep tea, and kid-specific options enables channel diversification to family and performance nutrition segments, plus potential for private label or bundle promotions with fitness brands.

Digital reach Direct-to-consumer and digital marketing infrastructure (AWS, analytics, landing pages) supports scalable online campaigns and data-driven outreach to wellness enthusiasts, enabling targeted B2C and B2B lead generation, influencer collaborations, and subscription-based programs.

WelleCo Tech Stack

WelleCo uses 8 technology products and services including Verizon Media, Amazon Web Services, Open Graph, and more. Explore WelleCo's tech stack below.

  • Verizon Media
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Open Graph
    Content Management System
  • Google Fonts API
    Font Scripts
  • Australia Post
    Logistics
  • hCaptcha
    Security
  • Google Analytics
    Web Analytics
  • Shogun Landing Page Builder
    Web Platform Extensions

WelleCo's Email Address Formats

WelleCo uses at least 1 format(s):
WelleCo Email FormatsExamplePercentage
First.Last@welleco.comJohn.Doe@welleco.com
53%
First@welleco.comJohn@welleco.com
38%
FirstL@welleco.comJohnD@welleco.com
7%
LastFi@welleco.comDoeJo@welleco.com
2%

Frequently Asked Questions

What is WelleCo's phone number?

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You can contact WelleCo's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WelleCo's official website and social media links?

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WelleCo's official website is welleco.com and has social profiles on LinkedIn.

What is WelleCo's NAICS code?

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WelleCo's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does WelleCo have currently?

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As of July 2026, WelleCo has approximately 28 employees across 2 continents, including OceaniaAsia. Key team members include Chief Executive Officer: L. R.Chief Executive Officer: A. B.Chief Marketing Officer (cmo): C. D.. Explore WelleCo's employee directory with LeadIQ.

What industry does WelleCo belong to?

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WelleCo operates in the Wellness and Fitness Services industry.

What technology does WelleCo use?

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WelleCo's tech stack includes Verizon MediaAmazon Web ServicesOpen GraphGoogle Fonts APIAustralia PosthCaptchaGoogle AnalyticsShogun Landing Page Builder.

What is WelleCo's email format?

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WelleCo's email format typically follows the pattern of First.Last@welleco.com. Find more WelleCo email formats with LeadIQ.

When was WelleCo founded?

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WelleCo was founded in 2014.
WelleCo logo

WelleCo

Wellness and Fitness ServicesVictoria, Australia11-50 Employees

WelleCo is an Australian wellness company headquartered in Melbourne, Victoria, founded in 2014 by Elle Macpherson, who remains a founder and executive board member. It develops premium greens and plant-based ingestible beauty products, including The Super Elixir greens supplement, a blend of more than 45 botanicals, vitamins, minerals and probiotics. The product line also includes a plant-based protein powder and a herbal sleep tea, designed as part of a three-step daily wellness programme, with Super Booster products offering targeted support for the immune system, liver, gut, bones, hair, skin and nails collagen, and hormones. The formulations are developed by leading nutritionists and are described as science-backed and sustainably sourced. WelleCo operates as a global brand with regional websites for the United States, Australia, and the United Kingdom & Europe, and employs 11-50 people; reported revenue is in the range of $10 million to $25 million.

Section iconCompany Overview

Phone number
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
11-50

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    WelleCo's revenue is estimated to be in the range of $10M$25M

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