Insights

Multi-brand reach Super Retail Group operates four leading banners across auto, sports and outdoor leisure with a large footprint of around 780 stores and ongoing digital enhancements, presenting cross-sell and bundle opportunities across Rebel, BCF, Macpac and Supercheap Auto.

Loyalty leverage A highly engaged loyalty club presence indicates potential for targeted promotions, personalized offers, and data-driven upsell strategies to increase basket size and drive repeat purchases across all brands.

Growth momentum Strong revenue growth highlights expanding consumer demand in lifestyle categories. Sales development can focus on expanding online capacity, omni-channel experiences and timely promotions aligned with peak shopping periods.

Digital capability boost History of cloud-based digital initiatives and ecommerce leadership within the group suggests opportunities to partner on technology-driven marketing programs, analytics, and hybrid fulfillment to optimize conversions.

Leadership and partnerships Recent leadership changes and continued executive appointments signal potential entry points for strategic collaborations, sponsorships, or enterprise services aligned with brand expansion and customer experience enhancements.

Super Retail Group Tech Stack

Super Retail Group uses 5 technology products and services including Ruxit, MooTools, YouTube, and more. Explore Super Retail Group's tech stack below.

  • Ruxit
    Analytics
  • MooTools
    Javascript Frameworks
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Super Retail Group's Email Address Formats

Super Retail Group uses at least 1 format(s):
Super Retail Group Email FormatsExamplePercentage
FirstL@superretailgroup.comJohnD@superretailgroup.com
62%
First.Last@superretailgroup.comJohn.Doe@superretailgroup.com
35%
FirstLast@superretailgroup.comJohnDoe@superretailgroup.com
3%

Frequently Asked Questions

What is Super Retail Group's official website and social media links?

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Super Retail Group's official website is superretailgroup.com and has social profiles on LinkedIn.

How much revenue does Super Retail Group generate?

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As of July 2026, Super Retail Group's annual revenue is estimated to be $500M - $1B.

What is Super Retail Group's NAICS code?

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Super Retail Group's NAICS code is 44-45 - Retail Trade.

How many employees does Super Retail Group have currently?

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As of July 2026, Super Retail Group has approximately 6.6K employees across 6 continents, including OceaniaAsiaNorth America. Key team members include Cro Specialist: E. O.Chief Financial Officer (designate): S. H.Chief Customer, Strategy & Growth Officer: A. F.. Explore Super Retail Group's employee directory with LeadIQ.

What industry does Super Retail Group belong to?

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Super Retail Group operates in the Retail industry.

What technology does Super Retail Group use?

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Super Retail Group's tech stack includes RuxitMooToolsYouTubeGoogle AnalyticsMicrosoft ASP.NET.

What is Super Retail Group's email format?

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Super Retail Group's email format typically follows the pattern of FirstL@superretailgroup.com. Find more Super Retail Group email formats with LeadIQ.

When was Super Retail Group founded?

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Super Retail Group was founded in 1972.
Super Retail Group logo

Super Retail Group

RetailQueensland, Australia5001-10000 Employees

Super Retail Group operates a portfolio of specialty retailers focused on auto, sports, and outdoor leisure. Its brands—Supercheap Auto, rebel, BCF, and Macpac—hold leading positions in their respective categories across Australia and New Zealand. The company serves customers through about 780 stores and digital channels, supported by a loyalty program and ongoing brand-enabled experiences.

Based in Strathpine, Queensland, the group positions itself among the region’s largest retailers with a multi-brand approach that meets varied consumer needs. Recent developments include leadership changes, notably the appointment of Paul Bradshaw as group managing director and CEO, effective November 1, 2025. The company continues to expand its digital capabilities and store network to offer shopping options that suit customer preferences.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1972
Employees
5001-10000

Section iconFunding & Financials

  • $500M - $1B

    Super Retail Group's revenue is estimated to be in the range of $500M - $1B

Section iconFunding & Financials

  • $500M - $1B

    Super Retail Group's revenue is estimated to be in the range of $500M - $1B

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