Strategic partnership Sunrise is a leading Swiss telecom challenger with a broad fixed and mobile network, large enterprise footprint, and a growing emphasis on integrated ICT solutions. This presents a sales opportunity to offer advanced device management, security, and IoT integration services to enterprise customers seeking end-to-end connectivity and digital transformation.

B2B growth sunRise has already expanded B2B with clients such as Migros, Ringier, and Formula 1’s Sauber, signaling appetite for松 enterprise-grade connectivity, security, and cloud-enabled communications. Target similar mid-market to large corporate accounts requiring device-as-a-service, unified communications, and managed ICT platforms.

Financial stability With multiple earnings calls and dividends highlighted by analysts as a stable, high-cash-flow telecom with attractive yields, Sunrise presents a low-risk cross-sell path for premium managed services, financing-friendly ICT projects, and long-term SLAs that align with capex cycles in large organizations.

Innovation focus Sunrise emphasizes future-ready networks and IoT integration, plus a tech stack including AI and cloud platforms. This creates opportunities to position advanced network services, security architectures, and data analytics offerings tailored to optimize customer operations and digital transformation initiatives.

Global scale potential As a Swiss market leader with strong gigabit coverage and a scalable platform, Sunrise can cross-sell international roaming, enterprise connectivity, and managed services to multinational customers with Switzerland-based operations or regional footprints, leveraging its breadth to attract global procurement and ICT-related projects.