Sullivan Employee Directory
Advertising ServicesNew York, United States201-500 Employees
Sullivan is a brand and marketing firm based in New York City, founded in 1990 by Barbara Apple Sullivan. It specializes in translating complex business models into brands that are easy to understand and relate to, with a focus on guiding customers at moments of decision within intricate ecosystems. The firm brings decades of experience across sectors such as financial services, higher education, technology, and professional services, and is woman-owned with WBENC certification. In the Advertising Services landscape, Sullivan emphasizes brand work that supports customers at critical decision points rather than broad awareness campaigns. Located in New York City and operating as a mid-sized firm, it pursues engagements that require deep industry insight and tailored branding strategies for organizations navigating complexity.
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