STRAIGHTSOURCE Employee Directory

Outsourcing and Offshoring ConsultingNew Jersey, United States11-50 Employees

StraightSource operates in the outsourcing and offshoring consulting sector, offering call center solutions designed to improve efficiency and consistency while reducing costs. Its core service centers on a novel Avatar system that enables call center operators to use pre-recorded yet natural-sounding greetings and responses chosen within software, with real agents still listening to calls, aiming to standardize interactions and boost performance alignment across agents. The company targets organizations seeking to enhance sales outcomes, prompt inquiry handling, and compliance accuracy, addressing common issues such as high staff turnover and increasing labor costs in call centers. Based in Princeton, New Jersey, StraightSource positions itself as a provider of business process outsourcing services focused on optimizing call center operations. The organization serves clients by offering a scalable approach that can narrow the gap between top and average performers in client call centers, while maintaining human oversight of calls. A recent emphasis appears to be on delivering an advanced, scripted-call experience through its Avatar technology to improve consistency and efficiency across client communications.

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