Market Scale STR serves a massive global hospitality data network with 94,000 participating hotels and 12 million rooms across 190 countries, presenting a broad cross-section of properties for potential benchmarking and analytics solutions.

Data Leadership As the global leader in hospitality data benchmarking and analytics, STR offers credible, benchmarked insights that can be paired with sales outreach to position advanced analytics or marketplace solutions to hotel owners and operators.

Strategic Tie STR operates under CoStar Group, enabling cross-sell opportunities into adjacent real estate and property market analytics clients, expanding potential touchpoints beyond hospitality standard buyers.

Growth Potential With a substantial enterprise audience and a focus on the entire property lifecycle via Benchmark, there is room to upsell premium analytics, forecasting tools, or lifecycle management modules to mid-to-large hotel portfolios.

Expansion Triggers Industry press indicates ongoing mergers and performance milestones in related royalty and energy sectors; use these trending moves to time targeted campaigns around portfolio optimization, asset performance, and investment decision-support products for STR clients.