Insights

Established Industry Leader Steel Blue's strong reputation as Australia's leading manufacturer of work and safety boots, with a presence across New Zealand, Europe, and the USA, presents managed expansion and distribution opportunities through strategic partnerships and targeted sales channels worldwide.

Focus on Innovation The company's development of advanced safety footwear technologies such as Trisole® Comfort Technology and lightweight composite toe caps demonstrates a commitment to safety and comfort, opening avenues for upselling premium features and technical specifications to safety-conscious clients.

Recognition and Awards Winning prestigious awards like Western Australian Business of the Year enhances brand credibility, making Steel Blue an attractive partner for organizations seeking reputable, award-winning safety footwear providers in commercial and industrial markets.

Corporate Social Responsibility Steel Blue's active engagement in social initiatives and fundraising efforts, including partnerships for mental health and awareness programs, resonates with enterprise clients prioritizing sustainability and social responsibility, creating opportunities for aligned corporate procurement initiatives.

Digital Engagement Growth With recent launches such as a customer content hub and active use of digital marketing and analytics tools, Steel Blue demonstrates a forward-thinking approach to customer engagement, providing prospects with integrated solutions for effective product information, support, and online purchasing channels.

Steel Blue Tech Stack

Steel Blue uses 8 technology products and services including LinkedIn Ads, WordPress, Twemoji, and more. Explore Steel Blue's tech stack below.

  • LinkedIn Ads
    Advertising
  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • JSON-LD
    Javascript Frameworks
  • LinkedIn
    Online Community Software
  • Pingdom
    Real User Monitoring
  • WPML
    Web Platform Extensions
  • OpenSSL
    Web Server Extensions

Media & News

Steel Blue's Email Address Formats

Steel Blue uses at least 1 format(s):
Steel Blue Email FormatsExamplePercentage
First.Last@steelblue.comJohn.Doe@steelblue.com
49%
First.MiddleLast@steelblue.comJohn.MichaelDoe@steelblue.com
1%
First.Last@steelblue.comJohn.Doe@steelblue.com
49%
First.MiddleLast@steelblue.comJohn.MichaelDoe@steelblue.com
1%

Frequently Asked Questions

Where is Steel Blue's headquarters located?

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Steel Blue's main headquarters is located at 18 Irvine Drive Malaga, Western Australia 6090 Australia. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is Steel Blue's official website and social media links?

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Steel Blue's official website is steelblue.com and has social profiles on LinkedIn.

What is Steel Blue's NAICS code?

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Steel Blue's NAICS code is 42 - Wholesale Trade.

How many employees does Steel Blue have currently?

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As of March 2026, Steel Blue has approximately 124 employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: P. B.Vp Sales - Americas: S. N.Head Of Marketing: M. E.. Explore Steel Blue's employee directory with LeadIQ.

What industry does Steel Blue belong to?

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Steel Blue operates in the Wholesale industry.

What technology does Steel Blue use?

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Steel Blue's tech stack includes LinkedIn AdsWordPressTwemojiJSON-LDLinkedInPingdomWPMLOpenSSL.

What is Steel Blue's email format?

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Steel Blue's email format typically follows the pattern of First.Last@steelblue.com. Find more Steel Blue email formats with LeadIQ.

When was Steel Blue founded?

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Steel Blue was founded in 1995.

Steel Blue

WholesaleWestern Australia, Australia51-200 Employees

Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them.

True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA).

We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe.

Our advances in product, safety, quality, comfort and industry include: 
•	Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
•	Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology
•	Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips 
•	Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps
•	Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow
•	Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue
•	Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program

As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft.

Australian owned and designed, our work boots can be seen across the world.

Section iconCompany Overview

Headquarters
18 Irvine Drive Malaga, Western Australia 6090 Australia
NAICS Code
42 - Wholesale Trade
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Steel Blue's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Steel Blue's revenue is estimated to be in the range of $25M$50M

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