Insights

Strong Market Presence Steel Blue has established itself as Australia's leading manufacturer of work and safety boots with a significant international footprint in New Zealand, Europe, and the USA, indicating substantial market reach and diverse customer base that offers multiple sales channels.

Innovative Products The company's proprietary Trisole® Comfort Technology and certification standards position its products as industry leaders in safety and comfort, providing opportunities to target safety-conscious industries and premium buyers seeking advanced footwear solutions.

Corporate Social Responsibility Steel Blue's active engagement in social causes such as mental health awareness, breast cancer fundraising, and charity collaborations enhances brand reputation and appeals to organizations prioritizing social responsibility, opening avenues for partnerships and corporate sales initiatives.

Recent Award Recognition Receiving major awards including Western Australian Business of the Year signals strong brand credibility and market leadership, which can be leveraged in sales pitches to instill confidence among potential clients and industry stakeholders.

Expansion of Product Line The launch of new products like the Southern Cross Zip Slate demonstrates ongoing innovation and product diversification, creating opportunities for upselling and expanding sales within existing customer segments or into new industries requiring specialized footwear.

Steel Blue Tech Stack

Steel Blue uses 8 technology products and services including Google Ads, Cloudflare CDN, Epicor, and more. Explore Steel Blue's tech stack below.

  • Google Ads
    Advertising
  • Cloudflare CDN
    Content Delivery Network
  • Epicor
    Enterprise Resource Planning
  • Vue.js
    Javascript Frameworks
  • Microsoft Office
    Office Suites
  • Uptrends
    Real User Monitoring
  • WPML
    Web Platform Extensions
  • OpenSSL
    Web Server Extensions

Media & News

Steel Blue's Email Address Formats

Steel Blue uses at least 2 format(s):
Steel Blue Email FormatsExamplePercentage
First.Last@steelblue.comJohn.Doe@steelblue.com
98%
First.MiddleLast@steelblue.comJohn.MichaelDoe@steelblue.com
2%
First.Last@steelblue.com.auJohn.Doe@steelblue.com.au
82%
FirstL@steelblue.com.auJohnD@steelblue.com.au
9%
First@steelblue.com.auJohn@steelblue.com.au
9%

Frequently Asked Questions

Where is Steel Blue's headquarters located?

Minus sign iconPlus sign icon
Steel Blue's main headquarters is located at 18 Irvine Drive Malaga, Western Australia 6090 Australia. The company has employees across 5 continents, including OceaniaEuropeNorth America.

What is Steel Blue's official website and social media links?

Minus sign iconPlus sign icon
Steel Blue's official website is steelblue.com and has social profiles on LinkedIn.

What is Steel Blue's NAICS code?

Minus sign iconPlus sign icon
Steel Blue's NAICS code is 42 - Wholesale Trade.

How many employees does Steel Blue have currently?

Minus sign iconPlus sign icon
As of May 2026, Steel Blue has approximately 128 employees across 5 continents, including OceaniaEuropeNorth America. Key team members include Chief Executive Officer: P. B.Vp Sales - Americas: S. N.Head Of Marketing: M. E.. Explore Steel Blue's employee directory with LeadIQ.

What industry does Steel Blue belong to?

Minus sign iconPlus sign icon
Steel Blue operates in the Wholesale industry.

What technology does Steel Blue use?

Minus sign iconPlus sign icon
Steel Blue's tech stack includes Google AdsCloudflare CDNEpicorVue.jsMicrosoft OfficeUptrendsWPMLOpenSSL.

What is Steel Blue's email format?

Minus sign iconPlus sign icon
Steel Blue's email format typically follows the pattern of First.Last@steelblue.com. Find more Steel Blue email formats with LeadIQ.

When was Steel Blue founded?

Minus sign iconPlus sign icon
Steel Blue was founded in 1995.

Steel Blue

WholesaleWestern Australia, Australia51-200 Employees

Our story began in Western Australia, and we’ve since grown to become Australia’s leading manufacturer of work and safety boots with subsidiaries in New Zealand, Europe, and the USA. Since 1995, we’ve been putting the same amount of care and dedication into our boots as the tradespeople who wear them.

True skill requires great equipment. Our Trisole® Comfort Technology soling system is a foundation for your whole body. Every pair of Steel Blue boots includes a 100% Comfort Guarantee, and our boots are endorsed by the Australian Physiotherapy Association (APA).

We’ve improved industry standards to keep you safe and we’re on a journey towards achieving social responsibility and sustainability to keep our planet safe.

Our advances in product, safety, quality, comfort and industry include: 
•	Developed Trisole® Comfort Technology, a multilayer sole with extremely effective cushioning and shock absorption
•	Set the benchmark across the safety industry by using PORON® within our Trisole® Comfort Technology
•	Collaborated with leading manufacturers to design custom pieces for our safety boots like our anti-chaff lining and industrial grade zips 
•	Offered an alternative to the Steel Toe Cap, our Composite Toe Caps are airport friendly and more lightweight than standard safety toe caps
•	Improved standards across the board by earning European Safety Footwear Certification CE EN ISO 20345 and USA Safety Footwear Certification ASTM F2413 which encouraged other manufacturers to follow
•	Dedicated a range of colourful boots to raise money and awareness for Breast Cancer Care WA and Beyond Blue
•	Select Steel Blue boots partner with the American Diabetes Association (ADA) Better Choices for Life Program

As a manufacturer and wholesaler, we sell our safety boots to authorised Steel Blue Distributors so that you have more choices on where you can be fitted in the right boots for your craft.

Australian owned and designed, our work boots can be seen across the world.

Section iconCompany Overview

Headquarters
18 Irvine Drive Malaga, Western Australia 6090 Australia
NAICS Code
42 - Wholesale Trade
Founded
1995
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Steel Blue's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Steel Blue's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.