African Expansion StarTimes is the leading digital-TV operator in Africa with a presence in 30+ countries, offering a combined DTT, DTH, and OTT footprint. This presents cross-border opportunities for regional content partnerships, localized advertising solutions, and bundled distribution deals across multiple markets.

Revenue Growth With reported revenue in the range of 100M to 250M, StarTimes demonstrates substantial scale and pay-TV subscriber base (13M DVB and 20M OTT users). Target incremental upsell through upgraded B2B offerings, premium content licensing, and targeted advertising solutions to monetize both traditional and digital platforms.

Digital Migration StarTimes positions itself as a key partner in Africa’s migration from analogue to digital broadcasting. This creates sales opportunities for technology upgrades, set-top boxes, middleware, maintenance contracts, and integration services for broadcasters and telecoms undergoing modernization.

Content & Talent Recent initiatives include localized programming and talent shows (Screen Perfect) and brand-backed content like A Glimpse of China. There are opportunities to collaborate on co-produced content, regional formats, and sponsorship or co-financed projects targeting African audiences.

Sports & Events StarTimes has ongoing involvement with major sporting events (AFCON rights, FIFA Club World Cup coverage). This opens doors for event-driven sponsorships, advertising packages, and broadcasting rights partnerships with regional federations and leagues.