Insights

Expanding Digital Presence SABC is actively transforming its brand and launching new digital channels such as the school sports channel on SABC Plus, indicating a focus on expanding digital and youth engagement platforms. Sales opportunities exist in digital advertising, content monetization, and integrated media solutions for targeted audience segments.

Tech-Driven Innovation With a state-of-the-art technology stack including Amazon Web Services, Salesforce Commerce Cloud, and other modern tools, SABC is investing in innovation. Opportunities lie in providing advanced broadcast technology, cloud infrastructure solutions, data analytics, and content management systems to enhance operational efficiency.

Strategic Partnerships Recent collaborations with prominent entities like Kaizer Chiefs and Hollywoodbets showcase SABC’s emphasis on sports and entertainment partnerships. This opens avenues for sponsorship management, event broadcasting solutions, and integrated marketing services tailored to sports and entertainment sectors.

Cost Management Focus Faced with financial pressures leading to staff reductions, SABC is likely seeking cost-effective digital solutions, outsourced services, and revenue-generating partnerships to stabilize finances. This presents sales opportunities in cost-saving broadcast technologies and revenue optimization platforms.

Leadership & Strategic Growth The appointment of new executive leadership, including the COO and Group CEO, indicates a strategic shift towards innovation and market relevance. Engaging with leadership for digital transformation projects and strategic consulting could help tailor solutions aligned with SABC’s growth objectives.

SABC Tech Stack

SABC uses 8 technology products and services including DoubleClick for Publishers (DFP), Amazon Web Services, SAP, and more. Explore SABC's tech stack below.

  • DoubleClick for Publishers (DFP)
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • SAP
    Customer Relationship Management
  • Salesforce Commerce Cloud
    E-commerce
  • Twemoji
    Font Scripts
  • Font Awesome
    Font Scripts
  • Mailcheck
    Javascript Libraries
  • WPBakery
    Page Builders

Media & News

SABC's Email Address Formats

SABC uses at least 1 format(s):
SABC Email FormatsExamplePercentage
LastF@sabc.co.zaDoeJ@sabc.co.za
90%
FirstLast@sabc.co.zaJohnDoe@sabc.co.za
5%
FirstL@sabc.co.zaJohnD@sabc.co.za
4%
LastFi@sabc.co.zaDoeJo@sabc.co.za
1%

Frequently Asked Questions

Where is SABC's headquarters located?

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SABC's main headquarters is located at cnr. of Artillery and Henley Rd, Auckland Park Johannesburg, Gauteng 2092, ZA. The company has employees across 5 continents, including AfricaNorth AmericaEurope.

What is SABC's official website and social media links?

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SABC's official website is sabc.co.za and has social profiles on LinkedIn.

What is SABC's NAICS code?

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SABC's NAICS code is 515 - Broadcasting (except Internet).

How many employees does SABC have currently?

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As of October 2025, SABC has approximately 6.5K employees across 5 continents, including AfricaNorth AmericaEurope. Key team members include Coo: L. B.Cfo: K. B. N.Chief Information Officer | Head Of Information Technology: B. R.. Explore SABC's employee directory with LeadIQ.

What industry does SABC belong to?

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SABC operates in the Broadcast Media Production and Distribution industry.

What technology does SABC use?

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SABC's tech stack includes DoubleClick for Publishers (DFP)Amazon Web ServicesSAPSalesforce Commerce CloudTwemojiFont AwesomeMailcheckWPBakery.

What is SABC's email format?

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SABC's email format typically follows the pattern of LastF@sabc.co.za. Find more SABC email formats with LeadIQ.

SABC

Broadcast Media Production and DistributionSouth Africa5001-10000 Employees

The South African Broadcasting Corporation (SABC (SOC) Limited, is a Schedule 2 (Major Public Entity) entity in terms of the Public Finance Management Act NO. 1 of 1999, as amended. It was established through an Act of Parliament in 1936, which replaced the previous state-controlled African Broadcasting Corporation. This was followed by the enactment of the Broadcasting Act NO. 4 of 1999 in which section 7 allowed for the establishment of the SABC.  

Each of the radio and television services under the SABC portfolio are licensed separately by the Independent Communications Authority of South Africa (ICASA) and required to adhere to their respective license conditions, and the provisions of the Broadcasting Act as well as the Broadcasting Charter.  

Over the years, the public service provider has demonstrated unwavering commitment to the delivery of its mandate through showcasing content aimed at informing, educating and entertaining its audiences. Its portfolio includes 19 radio stations and 5 television channels which command millions of audiences on a daily basis.

Boasting state of the art technology, top of the range on-air talent and a dedicated workforce across all Provinces in South Africa, the SABC has proven to be a media powerhouse. 

The public service provider is constantly transforming its brands in order to remain relevant and bring about change which is aligned to the ever-changing needs of its audiences.

Section iconCompany Overview

Headquarters
cnr. of Artillery and Henley Rd, Auckland Park Johannesburg, Gauteng 2092, ZA
Website
sabc.co.za
NAICS Code
515 - Broadcasting (except Internet)
Employees
5001-10000

Section iconFunding & Financials

  • $500M$1B

    SABC's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    SABC's revenue is estimated to be in the range of $500M$1B

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