Romantic Getaways Position Squam Lake Inn as a premier romantic retreat in New England to expand partnership opportunities with wedding planners, couples vacation packages, and romantic events or packages.

Boutique Upsell Leverage the 9-room boutique model to upsell experiences such as private chef dining, intimate guided excursions, spa-like add-ons, and exclusive market place products to boost average guest spend.

Local Experience Target regional marketing campaigns focusing on Lakes Region tourism collaborations, seasonal packages, and cross-promotion with local attractions to increase occupancy during shoulder seasons.

Tech & Visibility Enhance direct bookings and guest engagement by optimizing the website, expanding OTA alignment, and leveraging social channels and data analytics to improve visibility and conversion.

Financial Growth With revenue in the lower mid-range and a strong brand in a hospitality segment, pursue strategic partnerships with lifestyle brands, corporate retreats, and private events to diversify revenue streams.