Wellness Expansion Develop targeted outbound campaigns highlighting wellness retreats and spa experiences, leveraging their recent launch of wellness retreats in 2025 to propose partnerships with corporate wellness programs, destination wellness packages, and retreat-specific group bookings.

Pet Hospitality Prioritize pet-friendly offerings by promoting Mountain Paws as a differentiator for family and pet-owning travelers, suggesting packaged experiences that include pet-friendly rooms, activities, and partner services to capture a share of the growing pet travel market.

Executive Leadership Leverage the leadership transition and relaunch history to position upsell opportunities in premium packages and long-stay corporate retreats, offering dedicated executive symposium spaces, private dining, and tailored event services to corporate clients.

Wedding and Events Target weddings and corporate retreats with turnkey event solutions, emphasizing historic grandeur, four-season accessibility, and distinctive spaces, plus collaborations with the on-site farm, spa, and golf for comprehensive, multi-day packages.

Experiential Packages Bundle seasonal activities, farm experiences, spa rituals, and mountain adventures into curated experiences for groups and families, positioning as a one-stop destination for multi-generational getaways and milestone celebrations.