Luxury Wellness The resort recently expanded into wellness with a series of wellness retreats and partnerships in 2025, signaling a growing demand for premium wellbeing experiences that can be upsold to high-spending guests and corporate clients seeking wellness-focused retreats.

Pet Friendly Launch of Mountain Paws indicates a willingness to cater to pet-owning guests, presenting upsell opportunities around pet-centric packages, accommodations, events, and partnerships with pet brands or local services.

Events and Retreats Strong focus on weddings, corporate meetings, and milestone celebrations; the property’s versatility and historic setting position it well to target incentive trips, group retreats, and destination weddings with tiered pricing and exclusive spaces.

Managed by Schulte As a Schulte Hospitality Group managed property, there may be existing cross-sales opportunities, shared vendor networks, and benchmarking practices to accelerate revenue through collaborative promotions and multi-property packages.

Seasonal Allure 1,700-acre White Mountains location with year-round activities supports cross-sell across seasons (ski, spa, golf, farm experiences). Packages combining lodging with activities, guided excursions, and seasonal dining can boost average spend and repeat visits.