Sporting Solutions
Gambling Facilities and CasinosEngland, United Kingdom11-50 Employees
Sporting Solutions provides pricing, trading, and risk-management capabilities to sportsbook operators, drawing on proprietary modelling, artificial intelligence, and machine learning to support higher margins across major sports and leagues. With more than 30 years in the industry, it blends domain expertise with technology to enable smarter pricing and risk controls, offering odds across 25 sports, universal risk-management content, a multi-sport Bet Builder, and precise basketball player-props pricing for pre-match and in-play. The company emphasizes a partner-focused approach, backed by a specialized quantitative team and around-the-clock trading staff to tailor and operate solutions for each operator. Headquartered in London, England, Sporting Solutions serves sportsbook operators aiming to improve margins and competitive position through analytics-driven pricing and risk management, along with interactive betting features. It operates within the gambling facilities and casinos sector and positions itself as a provider of advanced pricing and risk-management capabilities for Tier-1 operators. In August 2024, Betsson Group announced the acquisition of Sporting Index Group, integrating Sporting Solutions into Betsson's sportsbook offerings.
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