Niche market Target peers in non-alcoholic and wellness beverage space by highlighting Splash Premium Mixers as a women-owned, WBENC-certified brand with clean label ingredients and keto-friendly, low-sugar options to appeal to health-conscious retailers and consumers.

Low-volume opportunity Position Splash as a scalable SKU for DTC and specialty retailers given revenue in the low-to-mid single digits and a lean team; emphasize rapid in-store and online mixology adoption with ready-to-mix formats to drive high-turn impulse sales.

Flavor-led advantage Leverage five core flavors (Cosmopolitan, Margarita, Moscow Mule, Mojito, Bloody Mary) to pursue co-branded cocktail menus, seasonal promotions, and restaurant/bar partnerships seeking ready-made, low-sugar mixers with broad consumer appeal.

Digital readiness Explore distribution through e-commerce channels and marketplace partnerships leveraging existing tech stack (Squarespace site, Cloudflare security) to offer seamless ordering, subscription options, and targeted digital marketing to aligned wellness and foodie audiences.

Competitive positioning Differentiate from peers by emphasizing clean-label, kosher and non-GMO credentials, plus accommodating dietary trends ( keto, gluten-free ) to attract health-forward retailers, gym/fitness outlets, and specialty grocers looking for premium mixer options.