Insights

Premium Product Appeal Owen's Craft Mixers emphasizes high-quality ingredients, real flavors, and less sugar, which appeals to health-conscious consumers and premium retail outlets seeking differentiated beverage options.

Strong Market Growth With revenues estimated between 10M and 25M and rapid product launches like the Barstool-branded Transfusion Mix, the company demonstrates significant growth potential, offering opportunities for expanding distribution channels and co-branded partnerships.

Consumer Convenience Focus The company's mission to provide ready-to-use mixers that ensure consistency and quality aligns with the increasing demand for convenient, premium cocktail options in both retail and hospitality sectors.

Strategic Nonprofit Collaboration Partnership with Folds of Honor highlights Owen's commitment to social responsibility, which can be leveraged in marketing efforts to appeal to ethically-minded retailers and consumers seeking brands with a purpose.

Tech-Savvy Engagement Utilization of modern tech tools like Shopify and Google Analytics indicates a strong digital presence, providing opportunities for targeted online campaigns and direct-to-consumer sales to increase market penetration.

Similar companies to Owen's Craft Mixers

Owen's Craft Mixers Tech Stack

Owen's Craft Mixers uses 8 technology products and services including oEmbed, Shopify, Modernizr, and more. Explore Owen's Craft Mixers's tech stack below.

  • oEmbed
    Dev Tools
  • Shopify
    E-commerce
  • Modernizr
    Javascript Libraries
  • American Express
    Payment Processing
  • Priority Hints
    Performance
  • X-XSS-Protection
    Security
  • Google Search Console
    Web Analytics
  • Piwik PRO Core
    Web Analytics

Owen's Craft Mixers's Email Address Formats

Owen's Craft Mixers uses at least 1 format(s):
Owen's Craft Mixers Email FormatsExamplePercentage
First@owensmixers.comJohn@owensmixers.com
94%
Last@owensmixers.comDoe@owensmixers.com
6%

Frequently Asked Questions

Where is Owen's Craft Mixers's headquarters located?

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Owen's Craft Mixers's main headquarters is located at New York United States. The company has employees across 1 continents, including North America.

What is Owen's Craft Mixers's official website and social media links?

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Owen's Craft Mixers's official website is owensmixers.com and has social profiles on LinkedInCrunchbase.

What is Owen's Craft Mixers's NAICS code?

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Owen's Craft Mixers's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Owen's Craft Mixers have currently?

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As of May 2026, Owen's Craft Mixers has approximately 29 employees across 1 continents, including North America. Key team members include Vp National Accounts On Premise: A. B.Vp National Accounts: J. J.Co-Founder & Ceo: T. H.. Explore Owen's Craft Mixers's employee directory with LeadIQ.

What industry does Owen's Craft Mixers belong to?

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Owen's Craft Mixers operates in the Food and Beverage Services industry.

What technology does Owen's Craft Mixers use?

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Owen's Craft Mixers's tech stack includes oEmbedShopifyModernizrAmerican ExpressPriority HintsX-XSS-ProtectionGoogle Search ConsolePiwik PRO Core.

What is Owen's Craft Mixers's email format?

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Owen's Craft Mixers's email format typically follows the pattern of First@owensmixers.com. Find more Owen's Craft Mixers email formats with LeadIQ.

How much funding has Owen's Craft Mixers raised to date?

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As of May 2026, Owen's Craft Mixers has raised $7.5M in funding. The last funding round occurred on May 04, 2021 for $7.5M.

When was Owen's Craft Mixers founded?

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Owen's Craft Mixers was founded in 2016.

Owen's Craft Mixers

Food and Beverage ServicesNew York, United States11-50 Employees

Owen's Craft Mixers was founded by Josh Miller and Tyler Holland, brothers-in-law living in New York City. The story begins by trying to create the perfect Ginger Beer for Tyler and Josh’s favorite cocktail, the Moscow Mule (vodka, ginger beer, lime juice).

After countless attempts in Tyler’s kitchen, complete with a SodaStream to carbonate, multiple tasting parties, and meetings with top mixologists, the recipe, a real kick in the glass, was ready for primetime.

Their idea was simple: create the best tasting cocktail mix where all you have to do is add liquor. Let’s be honest, drinking should be fun but waiting in line isn’t!

The result has been mixers that are made in the USA with real ingredients, less sugar and quality you can taste. We made sure that drinking the absolute best would no longer be limited to special occasions and that convenience no longer means a lack of quality. We’re transforming the cocktail scene across the USA and hope you will join us. Summon Your Spirits Animal today!

Section iconCompany Overview

Headquarters
New York United States
NAICS Code
722 - Food Services and Drinking Places
Founded
2016
Employees
11-50

Section iconFunding & Financials

  • $7.5M

    Owen's Craft Mixers has raised a total of $7.5M of funding over 2 rounds. Their latest funding round was raised on May 04, 2021 in the amount of $7.5M.

  • $10M$25M

    Owen's Craft Mixers's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $7.5M

    Owen's Craft Mixers has raised a total of $7.5M of funding over 2 rounds. Their latest funding round was raised on May 04, 2021 in the amount of $7.5M.

  • $10M$25M

    Owen's Craft Mixers's revenue is estimated to be in the range of $10M$25M

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