Insights

Diverse Brand Portfolio Specialty Fashion Group operates multiple brands spanning various customer segments, including plus-size, affordable fashion, and age-conscious apparel. This diversity creates opportunities to cross-sell complementary products and develop tailored marketing strategies for each brand to increase overall sales.

Expanding Market Reach With over 1,000 stores across Australia, New Zealand, South Africa, and the USA, the company’s extensive physical footprint offers multiple touchpoints for targeted sales campaigns, partnerships, and expansion initiatives aimed at capturing new customer segments.

Digital Presence Enhancement The utilization of digital tools such as Google Analytics, Google Tag Manager, and modern web technologies indicates a focus on online engagement. Investing further in e-commerce and digital marketing platforms can unlock additional sales channels and improve customer conversion rates.

Strategic Asset Divestment The sale of certain brands to Noni B Group stabilizes operations and allows resource reallocation toward more profitable segments like City Chic and Katies. Targeted revitalization or expansion efforts in these core brands can drive increased revenue growth.

Focus on Staff Engagement A strong emphasis on team culture and employee recognition presents a foundation for high customer service standards. Leveraging engaged staff with personalized selling approaches can boost customer loyalty and repeat sales across all store locations.

Specialty Fashion Group Tech Stack

Specialty Fashion Group uses 8 technology products and services including Joomla, Cloudflare, Google Fonts API, and more. Explore Specialty Fashion Group's tech stack below.

  • Joomla
    Content Management System
  • Cloudflare
    Content Management System
  • Google Fonts API
    Font Scripts
  • spin.js
    Javascript Frameworks
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • Google Analytics
    Web Analytics
  • Apache
    Web Servers

Media & News

Specialty Fashion Group's Email Address Formats

Specialty Fashion Group uses at least 1 format(s):
Specialty Fashion Group Email FormatsExamplePercentage
First.Last@specialtyfashiongroup.com.auJohn.Doe@specialtyfashiongroup.com.au
49%
First.MiddleLast@specialtyfashiongroup.com.auJohn.MichaelDoe@specialtyfashiongroup.com.au
1%
FirstLast@specialtyfashiongroup.com.auJohnDoe@specialtyfashiongroup.com.au
1%
First.Last@specialtyfashiongroup.com.auJohn.Doe@specialtyfashiongroup.com.au
49%

Frequently Asked Questions

What is Specialty Fashion Group's phone number?

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You can contact Specialty Fashion Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Specialty Fashion Group's official website and social media links?

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Specialty Fashion Group's official website is specialtyfashiongroup.com.au and has social profiles on LinkedIn.

How much revenue does Specialty Fashion Group generate?

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As of December 2025, Specialty Fashion Group's annual revenue is estimated to be $5B.

What is Specialty Fashion Group's NAICS code?

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Specialty Fashion Group's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Specialty Fashion Group have currently?

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As of December 2025, Specialty Fashion Group has approximately 204 employees across 5 continents, including OceaniaAsiaNorth America. Key team members include Quality Controller: J. L.Brand Director: J. M.Non Executive Director: M. H.. Explore Specialty Fashion Group's employee directory with LeadIQ.

What industry does Specialty Fashion Group belong to?

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Specialty Fashion Group operates in the Retail Apparel and Fashion industry.

What technology does Specialty Fashion Group use?

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Specialty Fashion Group's tech stack includes JoomlaCloudflareGoogle Fonts APIspin.jsPHPGoogle Tag ManagerGoogle AnalyticsApache.

What is Specialty Fashion Group's email format?

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Specialty Fashion Group's email format typically follows the pattern of First.Last@specialtyfashiongroup.com.au. Find more Specialty Fashion Group email formats with LeadIQ.

When was Specialty Fashion Group founded?

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Specialty Fashion Group was founded in 1993.

Specialty Fashion Group

Retail Apparel and FashionNew South Wales, Australia201-500 Employees

Specialty Fashion Group is an ASX leading, specialty apparel retailer with over 1,000 stores and 7,000 Team Members across Australia, New Zealand, South Africa & the USA. Through our fantastic brands – Autograph, City Chic, Crossroads, Katies, OneWoman, Millers and Rivers – our purpose is to be a global market leader that changes the perception of fashion.

SFG is extremely proud of our friendly, enthusiastic, committed & passionate team members who make our brands and whole company what it is today. We understand the importance of our team & we believe in our purpose & core values. We take pride in the fact that we recognise & share our success stories & award individual Team Members for their achievements. We would welcome the successful candidate into a fantastic working environment with an outstanding & talented team. #ourculturecode

Our brands:

Millers provides everyday great value for the ageless fashion conscious women

Crossroads is a  fashion brand for fun, affordable fashion with sizes from 8 – 22. There’s an outfit for every occasion, ensuring the latest look without the price.

Katies is an iconic Australian brand delivering inspired & versatile fashion. No matter the day, the occasion, where they go or what they do, Katies believes in providing the inspiration & the outfits to help our women shine.

Autograph is Australia’s largest plus size retailer offering contemporary fashion in sizes 14-26 across a range of lifestyles. We give the Autograph woman with a wardrobe that not only fits, but one she loves.

City Chic is the 14+ plus clothing brand for curvy girls who want to look hot with what they've got! It’s all about fun, fashion & feeling fabulous!

Rivers Australia joined the SFG family in 2013 expanded the group into the footwear and menswear  retail categories for the first time.

ONE WOMAN is a multi-brand, mega-store format women’s clothing store. We cater for all women in an environment that is a sanctuary for transformation.

Section iconCompany Overview

Phone number
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
1993
Employees
201-500

Section iconFunding & Financials

  • $25M$50M

    Specialty Fashion Group's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Specialty Fashion Group's revenue is estimated to be in the range of $25M$50M

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