SPATE Email Format
Market ResearchNew York, United States11-50 Employees
SPATE is a market research firm based in New York City that uses machine intelligence to identify emerging consumer trends in beauty and wellness. Its dashboard analyzes signals from Google, TikTok, and Instagram to answer what the next trend is, who is shaping it, and how brands can position themselves to meet consumer needs. The company is small to mid-sized, was founded by two former Google employees who previously led Google's Trendspotting division, and is backed by Y Combinator. In 2024, SPATE formed a partnership with NielsenIQ to produce a comprehensive generational report focused on the beauty market. It operates in the market research industry, providing insights intended to help brands anticipate trends and guide data-informed positioning decisions.