Fundraising and philanthropy Strong donor engagement and ongoing fundraising activities, including annual galas and donor recognition events, indicate opportunities to offer targeted donor management, event analytics, and CRM optimization solutions to enhance fundraising campaigns and donor stewardship.

Research and innovation Active research programs in cancer, rural health, aging, and health disparities create potential for sponsored research management, data integration, analytics platforms, and clinical trial management systems to streamline workflows and accelerate study outcomes.

Community health programs Community outreach initiatives like Street Medicine and FARM SOS show demand for mobile health services, telehealth, and population health data solutions that support field operations and remote patient engagement.

Strategic leadership Recent leadership appointment and alignment of a medical school with a broader university health system signal opportunities to offer enterprise-wide IT, digital transformation, and performance analytics to support governance and operational scalability.

Technology and data Existing tech stack (Tableau, SAP BI, Drupal, CRM tools) suggests a receptivity to advanced analytics, data visualization, content management, and integrated marketing automation to improve research accountability, fundraising outcomes, and stakeholder communications.