Premium Artisanal Appeal Sonoma Bakery's strong reputation for handcrafted, high-quality sourdough bread positions it as a premium brand that appeals to discerning customers seeking authentic and artisanal bakery products, creating opportunities for gourmet collaborations and exclusive product lines.

Sustainable Sourcing With a commitment to ethically sustainable ingredients, Sonoma may be interested in partnerships with suppliers or services that enhance their transparency and sustainability credentials, appealing to eco-conscious consumers and bolstering brand loyalty.

Innovative Collaborations Recent partnerships like the Nutella ice cream promotion indicate a willingness to explore creative collaborations; this opens avenues for co-branding initiatives, limited editions, and cross-promotional campaigns to reach broader audiences.

Regional Expansion Following the acquisition of Berkelo and recognition as an iconic Australian brand, Sonoma is well-positioned to expand further across regional markets, which could benefit from supply chain solutions, franchise development, or distribution partnerships.

Digital Engagement Opportunities With a modern tech stack and active online presence, Sonoma shows openness to digital marketing, e-commerce enhancements, and data-driven customer engagement strategies, enabling targeted outreach and personalized sales opportunities.