Sonar Strategies Employee Directory

Market ResearchNew York, United States11-50 Employees

Sonar Strategies is an innovation and brand strategy consulting group that supports client decision-making through customized market research. With nearly four decades of experience, the firm blends traditional quantitative studies with broader qualitative insights to offer more nuanced perspectives. It relies on a mix of methods and adjacent services to facilitate learning while reducing client burden. The company has established itself as a leader in product testing, particularly in HUT and CLT studies for over three decades.

Its work spans concept development, consumer behavior, brand and market monitoring, retail intercept, message testing, and the Sonar Package Test Platform. Based in Penfield, New York, the firm operates as a mid-sized market research consultancy.

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