Auction Growth Engine The newly launched Auctions app provides a compelling value proposition for nonprofits running events, enabling mobile bidding, integrated payments, and CRM connected data. Use this to upsell existing nonprofit clients and win event driven projects.

CRM Integration Advantage Soapbox Engage's strong focus on integrating with Salesforce and Microsoft Dynamics positions it as a one stop partner for nonprofits seeking donor journeys from web engagement to reporting. Target nonprofits already in these ecosystems with upgrade deals and bundled services.

Donor Experience Enhancements Gift Designations in the Donations app address donor experience and admin workflow pain points; position as a must have for programs with restricted funds; propose deployment alongside existing donation modules.

Security and Trust Advanced Fraud Protection launch signals emphasis on donor security. Leverage this to win risk averse organizations and large campaigns, pairing security features with robust reporting.

Microsoft Ecosystem Play Partnership with Microsoft and depth of tech stack including analytics and tracking capabilities support seamless integrations and data driven fundraising; target nonprofits already using the MS ecosystem and emphasize easy reconciliation, reporting, and marketing optimization.