Smoke x Mirrors Employee Directory
Retail Apparel and FashionNew York, United States2-10 Employees
Smoke x Mirrors is a New York-based eyewear brand founded in 2014 in SoHo. The company designs and crafts distinctive eyeglasses and sunglasses, blending fashion innovation with thoughtful, lasting aesthetics. Its approach treats eyewear as a form of creative expression and functional design, produced in France to complement its New York origins. The brand emphasizes a diverse, non-identitarian product philosophy and operates as an experimental, music-like creative project within the retail apparel and fashion sector. Based in New York City, the company situates itself at the intersection of culture and design, releasing collections that reflect a wide range of influences rather than a singular identity.