North Carolina focus Target local growth in North Carolina by offering scalable recruitment services to tech, accounting & finance, and business operations firms expanding in the region.

Startup energy Leverage Smith & Madison’s founder-led, boutique approach to position as a flexible, lower-friction alternative to larger agencies for high-quality candidate sourcing.

Tech stack alignment Highlight expertise in building candidate databases and cultural-fit profiling aligned with clients using modern tech stacks to accelerate time-to-fill and improve candidate quality.

Revenue scale With current revenue between one and ten million, target mid-market and growing SMBs that seek efficient recruiting to support rapid expansion without high agency costs.

Industry overlap Capitalize on connections in Technology, Accounting & Finance, and Business Operations to cross-sell staffing solutions as client hiring needs evolve across these functions.