ESOP Advantage Leverage Room & Board’s fully employee-owned structure to appeal to procurement teams seeking stable, values-aligned suppliers; position as a partner with long-term incentives in RFPs and sustainability programs.

B2B Growth Prioritize the Business Interiors channel to win enterprise, government, and hospitality opportunities; offer turnkey services including design consultation, customization, and project management to drive larger contracts.

Sustainable Sourcing Highlight American-made craftsmanship and environmental sustainability to attract ESG-minded buyers; leverage existing partnerships like Quality Works for durable sourcing and craft, while promoting transparent supply chain narratives.

Digital Partnerships Capitalize on a data and marketing stack (HubSpot, analytics, programmatic) to generate and nurture B2B leads; pursue co-branded campaigns with designers, architects, and firms and integrate procurement-friendly workflows.

Product Innovation Promote new lines and collaborations for business and hospitality use such as exclusive designer collections to interior designers, hotels, and workplaces; position as an innovation-driven supplier with ESOP storytelling.