Smiffys Employee Directory
Retail Apparel and FashionEngland, United Kingdom51-200 Employees
Smiffys operates in the fancy dress sector, designing and manufacturing costumes and accessories in-house from its UK base and marketing two brands, Smiffys and Fever. The company distributes nearly 5,000 products to more than 5,000 stockists worldwide, shipping around 26 million items annually and introducing roughly 1,000 new designs each year. Founded in 1894 as RH Smith & Sons (Wigmakers), the Leeds-based business has evolved into a global player with offices and showrooms in the UK, Hong Kong, China, and Australia. It sits in the retail apparel and fashion industry, emphasizing value, innovation, quality, and service to retailers and consumers in the Halloween, carnival, and party segments. A recent development is a licensing and distribution partnership with Rubies UK Ltd announced in June 2026, reflecting continued collaboration in the costume licensing ecosystem.
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