Acquisition momentum SmashBrand was acquired by Salem One in April 2026, indicating increased investment and potential for expanded client opportunities within a larger portfolio and cross-sell across combined networks.

CPG market focus Specializes in consumer-packaged goods with a guaranteed retail market outcome, presenting a strong value proposition for mass-market brands seeking measurable packaging design and brand optimization.

Renowned client mix Active client roster includes high-profile brands such as Kraft Heinz, 7-Eleven, Duracell, and PayPal, signaling credibility and opportunities to leverage case studies for new business with similarly sized CPGs.

Strategic design capability Offers end-to-end brand and packaging design tested with consumer data, enabling faster sales readiness and potential upsell into rebrands, line extensions, and packaging systems for existing customers.

Geographic expansion potential Headquartered in Chicago with offices in Austin and Boise, plus post-acquisition growth potential through the Salem One network, creating opening for regional expansion and enterprise deals across new markets.