Sidelines Employee Directory
Advertising ServicesCalifornia, United States11-50 Employees
Sidelines operates in the Advertising Services sector and offers the Imprint platform, which pairs brand assets with content created by a network of experts and influencers on topics users care about. The content is designed to resemble the host page look and feel, delivering a non-disruptive advertising experience that aligns with user interests rather than interrupting browsing. Imprint selects placements for these content units and collects data to optimize them automatically. Users engage with Imprint for 80-160 seconds, compared with under 15 seconds for standard ads, and advertisers report improvements in viewability, interactions, and message recall of about 30-50%. The company is based in San Francisco, California, and operates with a small to midsize team.