Insights

Growing User Base ShopWell has successfully engaged over 2.5 million families through its free mobile app, indicating strong consumer interest in personalized food and health data services, presenting an opportunity to expand targeted marketing and premium features.

Health-Focused Market The app's emphasis on managing allergies and dietary conditions aligns with the increasing consumer demand for health and wellness solutions, suggesting potential partnerships with health-focused brands and healthcare providers.

Existing Partnerships As a community partner of the USDA and with a history of acquisitions and integrations, ShopWell demonstrates an ability to collaborate with government and industry stakeholders, easing pathways for joint ventures and health data integrations.

Tech Stack & Data Utilizing platforms like Google Analytics and marketing tools such as AdRoll and AppNexus, ShopWell has robust technological infrastructure, enabling data-driven marketing strategies and targeted outreach to health-conscious consumers.

Expansion Opportunities With recent upgrades after acquisition by Innit and potential to leverage its recipe and meal planning capabilities, there are opportunities to develop comprehensive nutrition and kitchen management solutions to attract more premium-paying customers.

ShopWell (acquired by Innit) Tech Stack

ShopWell (acquired by Innit) uses 8 technology products and services including AdRoll, AppNexus, WordPress, and more. Explore ShopWell (acquired by Innit)'s tech stack below.

  • AdRoll
    Advertising
  • AppNexus
    Advertising
  • WordPress
    Content Management System
  • Twemoji
    Font Scripts
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Google Analytics
    Web Analytics
  • AddThis
    Widgets

ShopWell (acquired by Innit)'s Email Address Formats

ShopWell (acquired by Innit) uses at least 1 format(s):
ShopWell (acquired by Innit) Email FormatsExamplePercentage
FLast@shopwell.comJDoe@shopwell.com
25%
FirstLast@shopwell.comJohnDoe@shopwell.com
25%
FLast@shopwell.comJDoe@shopwell.com
25%
FirstLast@shopwell.comJohnDoe@shopwell.com
25%

Frequently Asked Questions

Where is ShopWell (acquired by Innit)'s headquarters located?

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ShopWell (acquired by Innit)'s main headquarters is located at 399 Bradford Street Suite 105 Redwood City, California 94063 United States. The company has employees across 2 continents, including North AmericaAfrica.

What is ShopWell (acquired by Innit)'s phone number?

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You can contact ShopWell (acquired by Innit)'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ShopWell (acquired by Innit)'s official website and social media links?

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ShopWell (acquired by Innit)'s official website is shopwell.com and has social profiles on LinkedInCrunchbase.

What is ShopWell (acquired by Innit)'s SIC code NAICS code?

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ShopWell (acquired by Innit)'s SIC code is 7375 - Information Retrieval Services NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does ShopWell (acquired by Innit) have currently?

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As of March 2026, ShopWell (acquired by Innit) has approximately 5 employees across 2 continents, including North AmericaAfrica. Key team members include : C. P.: C. S.: R. R.. Explore ShopWell (acquired by Innit)'s employee directory with LeadIQ.

What industry does ShopWell (acquired by Innit) belong to?

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ShopWell (acquired by Innit) operates in the Technology, Information and Internet industry.

What technology does ShopWell (acquired by Innit) use?

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ShopWell (acquired by Innit)'s tech stack includes AdRollAppNexusWordPressTwemojiGoogle Tag ManagerBootstrapGoogle AnalyticsAddThis.

What is ShopWell (acquired by Innit)'s email format?

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ShopWell (acquired by Innit)'s email format typically follows the pattern of FLast@shopwell.com. Find more ShopWell (acquired by Innit) email formats with LeadIQ.

When was ShopWell (acquired by Innit) founded?

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ShopWell (acquired by Innit) was founded in 2005.

ShopWell (acquired by Innit)

Technology, Information and InternetCalifornia, United States2-10 Employees

ShopWell is a free mobile app that helps people learn about their food.

We  let the food do the talking, allowing consumers to understand what is in the food they are buying at the grocery store, and help offer personalized food recommendations based on each consumer's lifestyle. 

The handy and easy app helps over 2.5  Million healthy families shop smarter at the grocery store.  App users can  manage food allergies, food related conditions like diabetes, high blood pressure and gluten intolerance.

Consumers download the free app, enter any food allergies, avoidances and requirements each family member and ShopWell creates a personalized app experience to meet the family’s grocery needs. Shoppers scan barcodes on food items at the grocer to find out if the items are a good match for their family’s lifestyle. 

The app imports purchased items from local and e-commerce retailers and evaluates the data for positive and negative food choice purchases. A robust recommendation engine offers alternatives that help meet the family’s food goals.

ShopWell is consistently ranked as one of the top Health & Fitness apps, ShopWell was created by Registered Dietitians, and is a community partner of the USDA.

ShopWell is available online at www.shopwell.com and for free on the iPhone from the App Store or Android from the Google Play store.

 Get free App: http://bit.ly/1hRySxE

Section iconCompany Overview

Headquarters
399 Bradford Street Suite 105 Redwood City, California 94063 United States
Phone number
SIC Code
7375 - Information Retrieval Services
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2005
Employees
2-10

Section iconFunding & Financials

  • $1M$10M

    ShopWell (acquired by Innit)'s revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    ShopWell (acquired by Innit)'s revenue is estimated to be in the range of $1M$10M

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