Strategic merger Shalimar Paints recently engaged in a reverse merger with Infra Market, suggesting expanded distribution and channel access opportunities. Sales teams can explore co-branded marketing, bulk buying programs, and integration of Shalimar products into Infra Market’s B2B platform to reach new contractor and retailer segments.

Premium product line Launch of Xtra Tough Hi-Sheen Premium exterior emulsion indicates a focus on high-performance finishes. This presents cross-sell opportunities to professionals handling exterior projects, architects, and construction firms seeking durable, aesthetic coatings with strong protection claims.

Trusted brand Multiple recognitions as a Most Trusted Brand and longstanding legacy position Shalimar as a reliable supplier. Leverage this trust for long-term procurement deals with government bodies, institutions, and large contractors prioritizing supplier reliability and brand equity.

Strategic partnerships Official Paint Partner for IPL with Mumbai Indians highlights active marketing partnerships and broad consumer reach. There is potential to extend partnerships into other sports, events, or influencer collaborations to boost demand for consumer retail channels and dealer networks.

Leadership change New MD & CEO appointed in 2025 signals potential strategic shifts and execution focus. Engage in early discussions around expanded SKUs, modernization of supply chain, and channel modernization programs aligned with leadership’s growth agenda.