Expansion Opportunities Jotun is actively expanding its footprint with new facilities and centres, notably Lagos, Nigeria and a large UAE facility in KEZAD. This presents sales opportunities for coatings, protective paints, and related services to support new construction projects, asset protection, and maintenance contracts in rapidly growing markets.

Industrial Partnerships Recent partnerships in asset maintenance with Meghna Group indicate openness to data-driven corrosion management and maintenance programs. Target similar industrial customers in petrochemical, infrastructure, and manufacturing sectors to offer proactive coating solutions, asset protection, and lifecycle services.

Public Infrastructure Demand Jotun’s global scale and Nigeria/UAE expansions align with rising construction activity in emerging markets. Focus on large-scale projects—commercial buildings, bridges, ports, and industrial facilities—where protective coatings and long-term maintenance plans can drive recurring revenue.

Sustainable Value Propositions As a leading paints and coatings provider, emphasize high-performance, durable coatings with sustainability benefits (longer recoat cycles, lower VOCs, and lifecycle cost savings). Position as a partner for green building initiatives and regulatory compliance in new developments.

Strategic Targeting With a strong presence in 100+ countries and 40 production facilities, identify multi-country contractors, distributors, and architectural firms with cross-border needs. Offer integrated solutions, from design assistance and CAD-enabled color/product selection to on-site support and training.