Premium trade focus Position Scenario Home as a preferred resource for designers, decorators, builders, and architects with designer pricing and no minimums to attract trade clients seeking exclusive, hand-crafted decor.

Made to order advantage Capitalize on longer lead times for handcrafted items by offering premium customization services, early access programs, and concierge design support to justify higher price points and secure committed orders.

Curated aesthetic catalog Leverage the stay-true luxury positioning by targeting high-end homeowners and interior designers who value curated ‘design scenarios’ across Modern Glam, Coastal Chic, and Urban Rustic to drive higher ASP (average selling price).

Free shipping leverage Highlight free year-round shipping in promotions to reduce cart abandonment and improve conversions, while pairing with limited-time incentives for early decision-making on made-to-order items.

Competitive price match Differentiate with a price-match approach against luxury peers by offering to beat competitors on identical items, strengthening value proposition for price-conscious luxury buyers and trade clients.