Sarafan Technology Employee Directory
IT Services and IT ConsultingNew York, United States2-10 Employees
Sarafan Technology is a small IT services and consulting firm based in New York, New York. It develops artificial intelligence that identifies fashion items—clothes, shoes, accessories, and makeup—in photographs, supporting monetization for media sites and promotion for fashion and beauty brands. For media clients, Sarafan AI can locate items within images and surface similar-looking products from online stores, with results presented in a widget and compatible with several advertising models. Its target customers include media organizations seeking monetization channels and fashion or beauty brands aiming to reach new audiences, refine targeting, and raise brand awareness. The SaaS offering covers advertising campaign orchestration on chosen media sites, intelligent filtering and recommendations for better targeting, fashion trend predictions, and AI-driven selection of clothing appropriate for Muslim audiences. In December 2023, Nice Kicks named Sarafan Technology Inc. Basketball Shoe of the Year.