Franchise expansion There is active franchising activity with opportunities for new franchise partners across multiple states; probes potential markets and co-branding options to accelerate growth.

Growth markets Recent openings and a presence in 19 states indicate demand in mid-sized markets; target regional expansion and territory sales targets, including metro areas adjacent to current footprint.

Community partnerships Partnerships with East Tennessee Children's Hospital suggest a model for cause marketing and event-based promotions that can drive foot traffic and brand affinity for corporate partnerships and sponsorship packages.

Cost pressures Multiple June 2026 closures cited rising costs (utilities, rent, labor); sales strategies should emphasize efficiency initiatives, value-driven promotions, and potential cost-sharing programs with suppliers or landlords.

Tech stack leverage Existing digital tools (Inspectlet, Facebook Pixel, cloud CDN, e-commerce components, React) enable targeted marketing, online ordering optimization, and data-driven promotions; propose revamps to loyalty programs and personalized campaigns.