RUBY Employee Directory
Retail Apparel and FashionAuckland, New Zealand51-200 Employees
RUBY is a New Zealand fashion label operating in the retail apparel and fashion sector. Founded in 2002 and family-owned, it emphasizes a close relationship with its community, shaping designs to reflect the wearers. Led by Creative Director Deanna Didovich, the brand evolves in step with its community and describes its Rubettes as an inclusive, multi-dimensional movement. The company is based in Auckland and operates seven stores across Auckland, Hamilton, Wellington, and Christchurch. Its design approach draws inspiration from its community to create pieces and provoke conversations, rather than following conventional marketing narratives.