Insights

Community-driven growth Leverage RUBY’s strong community focus and Rubettes culture to craft targeted social campaigns and loyalty programs that reward advocacy and referrals, driving organic growth through its existing customer base.

Omnichannel expansion RUBY operates seven stores across major New Zealand cities and utilizes digital channels such as LiveChat, Klaviyo and Apple Pay; propose integrated storefront enhancements and seamless cross-channel experiences to boost online-to-offline conversions.

Sustainability narrative The brand’s mission to leave the earth in a better place can be paired with sustainable sourcing, ethical production, and transparent messaging; offer eco-friendly materials, circular initiatives, and impact reporting to strengthen brand differentiation.

Tech-enabled marketing Existing tech stack includes Google Ads, Hotjar, Microsoft Clarity, Klaviyo and more; propose advanced data-driven strategies, personalized experiences, and retargeting that improve ROI and deepen customer engagement.

Small-to-midsize scale With 51-200 employees and revenue in the $1M–$10M range, RUBY may benefit from scalable, cost-effective B2B solutions such as vendor-managed procurement, wholesale program optimization, and MSP-like IT services to support growth without overburdening operations.

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RUBY Tech Stack

RUBY uses 8 technology products and services including Google Ads, Hotjar, Microsoft Clarity, and more. Explore RUBY's tech stack below.

Google Ads
Advertising
Hotjar
Analytics
Microsoft Clarity
Analytics
Mailgun
Email
Microsoft 365
Email
LiveChat
Live Chat
Klaviyo
Marketing Automation
Apple Pay
Payment Processing

Media & News

RUBY's Email Address Formats

RUBY uses at least 1 email format:

RUBY Email Formats	Example	Percentage
First@rubynz.com	John@rubynz.com	100%

Frequently Asked Questions

What is RUBY's stock symbol?

RUBY is a publicly traded company; the company's stock symbol is RUBY.

What is RUBY's official website and social media links?

RUBY's official website is rubynz.com and has social profiles on LinkedIn.

How much revenue does RUBY generate?

As of August 2026, RUBY's annual revenue is estimated to be $1M - $10M.

What is RUBY's NAICS code?

RUBY's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does RUBY have currently?

As of August 2026, RUBY has approximately 120 employees across 3 continents, including Oceania, Asia and North America. Key team members include Head Of Marketing And Technology: K. H., Sales + Marketing Director: A. S. L. and Art Director: E. H. Explore RUBY's employee directory with LeadIQ.

What industry does RUBY belong to?

RUBY operates in the Retail Apparel and Fashion industry.

What technology does RUBY use?

RUBY's tech stack includes Google Ads, Hotjar, Microsoft Clarity, Mailgun, Microsoft 365, LiveChat, Klaviyo and Apple Pay.

What is RUBY's email format?

RUBY's email format typically follows the pattern of First@rubynz.com. Find more RUBY email formats with LeadIQ.

When was RUBY founded?

RUBY was founded in 2002.

RUBY

Q: What is RUBY's official website and social media links?

RUBY's official website is rubynz.com. RUBY has social profiles on LinkedIn.

Q: How many employees does RUBY have currently?

RUBY has approximately 120 employees.

Q: What technology does RUBY use?

RUBY's tech stack includes Mailchimp, Yotpo Loyalty & Referrals, dc.js, Cloudflare, X-Content-Type-Options.

Q: What is RUBY's NAICS code?

RUBY's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionAuckland, New Zealand51-200 Employees

RUBY is a New Zealand fashion label operating in the retail apparel and fashion sector. Founded in 2002 and family-owned, it emphasizes a close relationship with its community, shaping designs to reflect the wearers. Led by Creative Director Deanna Didovich, the brand evolves in step with its community and describes its Rubettes as an inclusive, multi-dimensional movement.

The company is based in Auckland and operates seven stores across Auckland, Hamilton, Wellington, and Christchurch. Its design approach draws inspiration from its community to create pieces and provoke conversations, rather than following conventional marketing narratives.