ROI Factory Employee Directory
Business Consulting and ServicesCalifornia, United States2-10 Employees
ROI Factory is a marketing engineering consultancy that designs marketing strategies and systems to deliver measurable return on investment. Most organizations have capable teams and capable tools, but lack a unifying structure connecting strategy, measurement, and execution. The result is activity that is optimized locally but inconsistent globally. We architect marketing operating models where planning, execution, measurement, and optimization function as one system — allowing performance to improve while campaigns are running, not after reporting cycles. Our work centers on three pillars: Strategy — defining the decision framework that governs budgets and success. Analytics — creating forward-looking measurement that enables action. Innovation — embedding automation and AI into continuous improvement loops. ROI Factory works collaboratively with internal teams and agencies and remains platform-agnostic. We do not replace your stack or your people — we design the structure that allows them to perform together. Led by founder Michael McMahon, whose work has supported brands including Amazon, eBay, Microsoft, Macy’s, Levi’s, Sprint, and The Wall Street Journal, ROI Factory helps organizations turn marketing into a performance system.
1-888-653-2347 
support@leadiq.com 
