Rockbridge Associates
Market ResearchVirginia, United States2-10 Employees
Rockbridge Associates is a market research firm that provides research and consulting services to companies in the services and technology sectors, as well as leading associations. The firm focuses on strategic areas such as customer loyalty, segmentation, branding, and product development, offering a range of scientifically grounded methods to understand and influence consumer behavior and market dynamics. Based in the Washington, DC and New York metro areas, Rockbridge supports clients with evidence-based insights aimed at informing decision-making and improving competitive positioning. Founded in 1992, Rockbridge operates from its Virginia presence and has been recognized for thought leadership in customer experience and loyalty research. The company has pursued collaborations and projects with academic institutions and industry players, and has engaged in partnerships and initiatives that extend its research footprint. A recent development in its corporate landscape includes a merger with Illuminas, signaling a continuity of service through a combined organization while maintaining Rockbridge’s established focus areas.
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