Insights

NicheFire Sourcing Premium apparel with a firefighting origin, now expanding into rowing and design-forward products. Opportunity: offer targeted merchandise partnerships or licensing for small, story-driven collections that appeal to niche communities seeking authentic, purpose-driven gear.

Lean Ops Small team (2-10 employees) operating under a 'Less but better' design philosophy. Sales play: propose scalable print-on-demand or dropship arrangements to minimize overhead while enabling rapid product iterations for limited-edition runs.

Design-Forward Strong emphasis on smart, minimal design shaped by founder experience. Sales angle: provide premium customization capabilities for brands or event organizers seeking clean, iconic visuals on apparel and accessories.

Digital Readiness Active use of Canva, Google Workspace, and multiple payment options (Amazon Pay, Apple Pay, Google Pay, PayPal, Venmo). Sales tactic: present integrated ecommerce and multi-channel payment solutions to streamline checkout and reduce friction for new product launches.

Revenue Growth Potential Current revenue under $1M with diverse design focus and niche storytelling. Opportunity: introduce scalable marketing packages, wholesale partnerships, and limited-run collaborations to accelerate growth while maintaining the brand’s authentic voice.

Similar companies to Ride Backwards

Ride Backwards Tech Stack

Ride Backwards uses 8 technology products and services including Canva, Google Workspace, Mailchimp, and more. Explore Ride Backwards's tech stack below.

Ride Backwards's Email Address Formats

Ride Backwards uses at least 1 email format:
Ride Backwards Email FormatsExamplePercentage
First@ridebackwards.comJohn@ridebackwards.com
100%

Frequently Asked Questions

What is Ride Backwards's phone number?

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You can contact Ride Backwards's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Ride Backwards's official website and social media links?

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Ride Backwards's official website is ridebackwards.com and has social profiles on LinkedIn.

How much revenue does Ride Backwards generate?

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As of July 2026, Ride Backwards's annual revenue is estimated to be <$1M.

What is Ride Backwards's SIC code and NAICS code?

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Ride Backwards's SIC code is 2323 - Men's and Boys' Neckwear and NAICS code is 315 - Apparel Manufacturing.

How many employees does Ride Backwards have currently?

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As of July 2026, Ride Backwards has approximately 2 employees across 1 continents, including North America. Key team members include Owner/Designer: M. Z. Explore Ride Backwards's employee directory with LeadIQ.

What industry does Ride Backwards belong to?

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Ride Backwards operates in the Apparel & Fashion industry.

What technology does Ride Backwards use?

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Ride Backwards's tech stack includes Canva, Google Workspace, Mailchimp, Amazon Pay, Apple Pay, Google Pay, PayPal and Venmo.

What is Ride Backwards's email format?

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Ride Backwards's email format typically follows the pattern of First@ridebackwards.com. Find more Ride Backwards email formats with LeadIQ.

When was Ride Backwards founded?

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Ride Backwards was founded in 2007.
Ride Backwards logo

Ride Backwards

Apparel & FashionIllinois, United States2-10 Employees

Ride Backwards designs and sells apparel and a range of other products featuring its original artwork. The company is owned and operated by Mia Zierk, a former firefighter who is now a rower, and is based in Chicago, Illinois. Smart design is its guiding principle, aiming to focus on essential elements and reduce non-essentials. Much of the design work is informed by the founder's firefighting background and ongoing rowing involvement. Operating in the Retail Apparel and Fashion industry, Ride Backwards positions itself as design-forward rather than a mass-market brand, with designs applied to products for various events and purposes. As a small, owner-operated business, it serves customers seeking distinctive graphics and envisions growth through ongoing exploration of themes beyond rowing.

Section iconCompany Overview

Phone number
SIC Code
2323 - Men's and Boys' Neckwear
NAICS Code
315 - Apparel Manufacturing
Founded
2007
Employees
2-10

Section iconFunding & Financials

  • <$1M

    Ride Backwards's revenue is estimated to be in the range of <$1M

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