Veteran-led security Target expansion into high-end hospitality and events by leveraging Reliance Security's veteran-led expertise and trusted relationships with Las Vegas hotels, resorts, and major venues to propose premium, trusted on-site and remote guarding solutions.

Event and venue growth Capitalize on the company’s established footprint in large-scale events, festivals, concerts, and trade shows to upsell comprehensive event security packages, crowd management, access control, and VIP protection services to venue operators and event organizers.

Strategic partnerships Leverage past partnerships with Digital Guard Force and Metrasens to pursue co-sell opportunities with security tech providers, offering integrated remote guarding, sensor technology, and Nevada-focused deployments to expand service offerings.

Mid-market expansion Position Reliance Security as a scalable security partner for commercial developments, strip malls, and HOAs in Nevada, aligning offerings with growing mid-market construction and property management deals that require reliable security operations.

Talent and tech stack Highlight experienced leadership and HR tech adoption (BambooHR, ADP, iCIMS, Microsoft 365) to reassure potential clients about robust compliance, training, and staffing capabilities for complex security programs across multiple sites.