Innovative Security Offerings ADT is actively expanding its product portfolio with advanced security devices such as the ZWLR technology-enabled access control products and the ADT+ Alarm Range Extender, demonstrating a commitment to improving connectivity and security reliability which can be leveraged to upsell premium and integrated security solutions.
Strategic Partnerships and Technology The recent collaboration with Google to launch a DIY home security system indicates an opportunity to target tech-savvy consumers seeking customizable and easily installable security options, suggesting a market for scalable, smart security installations.
Market Recognition and Brand Credibility Winning industry awards such as the Best In-Home System for 2026 provides brand credibility and positions ADT as a trusted leader in home security, aiding sales teams in positioning solutions as high-value, award-winning options to prospective clients.
Expansion and Asset Management The sale of assets to Everon in the B2B multifamily sector highlights opportunities to expand security services into commercial and multi-unit residential markets, where tailored solutions for business continuity and property management are in demand.
Digital and Innovative Engagement ADT's active participation in prominent events like CES 2026 and investment in digital marketing environments demonstrates an emphasis on technology-driven engagement, which can be tapped into for targeted outreach to early adopters and smart home enthusiasts seeking integrated security systems.
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$1M
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$500M$1BADT Security Services uses 8 technology products and services including Equifax, Google AdWords, Facebook Pixel, and more. Explore ADT Security Services's tech stack below.
| ADT Security Services Email Formats | Percentage |
| FLast@adt.com | 90% |
| FirstLast@adt.com | 8% |
| First.Last@adt.com | 1% |
| F.Last@adt.com | 1% |
Security and InvestigationsFlorida, United States501-1000 Employees
ADT Inc., formerly The ADT Corporation, is an American company that provides residential, small and large business electronic security, fire protection, and other related alarm monitoring services throughout the United States. The corporate head office is located in Boca Raton, Florida.
Company Overview
Funding & FinancialsADT Security Services has raised a total of $16B of funding over 4 rounds. Their latest funding round was raised on Aug 03, 2020 in the amount of $450Mas a investment.
ADT Security Services's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsADT Security Services has raised a total of $16B of funding over 4 rounds. Their latest funding round was raised on Aug 03, 2020 in the amount of $450Mas a investment.
ADT Security Services's revenue is estimated to be in the range of $100M$250M
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