Strong Market Presence Reima is a leading global brand in functional kids’ wear with a significant market share, evident from their recent expansion into North America and the launch of a second-hand online store. This indicates a solid consumer base and increasing brand penetration, providing opportunities to expand product offerings and collaboration with retail partners.

Innovation and Awards The company’s recent awards for waterproof footwear and recognition as Best in Test in Nordic countries highlight its product quality and innovation. These accolades position Reima as a premium brand, creating potential sales opportunities with premium retail channels and specialty outdoor stores.

Digital & E-Commerce Focus Reima’s use of platforms like Shopify Plus and digital marketing tools such as Taboola and social media demonstrates a strong e-commerce focus. There are opportunities to enhance online sales channels further through targeted digital marketing, loyalty programs, and expanding their second-hand marketplace.

Expansion & Hiring Strategy Recent hires of sales and marketing managers in North America and the appointment of new sales representation suggest aggressive growth plans. These developments create opportunities to introduce new product lines or co-branded collections tailored for specific regional markets.

Sustainability & Longevity Reima’s emphasis on sustainability, product lifetime management, and innovative, safety-focused designs position the company well with eco-conscious consumers. There are potential sales avenues in eco-friendly product collaborations, educational programs, and sustainable retail initiatives to deepen customer engagement.