Industries Served Rhino Mats specializes in anti-fatigue and matting solutions for industrial settings, including dielectric, mil-spec, ESD, conductive, rubber, and drain-through mats, presenting an opportunity to cross-sell to manufacturing facilities with stringent safety and compliance requirements.

Customization Advantage They offer custom-shaped and area-specific mat configurations, enabling upsell to customers with unique floor layouts or specialized equipment setups in factories, salons, and industrial spaces.

Mid-market Focus With a revenue range of 25–50 million and 11–50 employees, Rhino Mats targets mid-market buyers who value durable, compliant matting solutions and responsive service, suggesting outbound targeting of regional manufacturers and mid-size facilities.

Tech and Channels Current tech stack includes Shopify, iCIMS, and AWS, indicating established e-commerce and talent acquisition capabilities that can be leveraged for demand generation, online quotes, and streamlined procurement.

Growth Signals Recent expansion in product focus to salon mats and a strong service orientation imply potential cross-sell opportunities into related sectors such as hospitality, healthcare, or commercial spaces seeking anti-fatigue and safety matting.