Strategic expansion Raines is actively expanding its hospitality footprint with new openings such as Courtyard by Marriott Sugar Mountain Banner Elk and a planned boutique hotel in Rock Hill, SC geared toward social impact through disability employment, presenting cross-selling opportunities with brands and regional partners.

Social impact The Rock Hill project emphasizes a mission to employ individuals with disabilities, signaling a development and operations differentiator that can be leveraged in Raines’ pitches to socially responsible investment groups, public-private partnerships, and brand-conscious operators.

Boutique specialization Woven by Raines offers bespoke development and service strategies for boutique properties, suggesting upsell opportunities in brand positioning, F&B programming, and marketing services for new or reflagged boutique hotels in existing portfolios.

Technology stack With a modern tech stack including iCIMS, Salesforce, Shopify, Contentful, and Google Cloud, there are potential cross-sell paths for talent acquisition, customer experience platforms, e-commerce, and property management solutions tailored to hospitality clients.

Portfolio leverage Raines manages 19 hotels and 1,858 keys across the Southeast, including partnerships with major brands (Hilton, Marriott, Hyatt, Choice). This extensive network enables co-branding, scenario-based investment deals, and managed services sales to owners seeking operator expertise.