Insights

Niche junior Target small to mid-size retailers and boutiques seeking on-trend junior women’s apparel through a focused wholesale model, leveraging both major retailers and indie shops.

Brand portfolio Leverage multiple labels (Popular Basics, Purpleline, Allura, Dream Breeze) to present a diversified product story and cross-sell to retailers looking for varied price points and aesthetics.

Digital channels Capitalize on e-commerce and wholesale platforms (WordPress, Shopify, WooCommerce) to streamline B2B ordering, enable quick catalog updates, and reduce sales cycles with digital lookbooks.

Growth potential With sub-$1M revenue and a lean team, pursue growth through expanded retailer partnerships, targeted regional boutiques, and private-label opportunities to scale efficiently.

Competitive positioning Differentiate by agility and boutique-focused distribution, offering flexible order minimums and fast-turn product lines to compete against larger mass-market players in the niche.

Similar companies to Purple Generation

H&M
88K$10B+
boohoo
360$25M - $50M
Urban Outfitters
8.2K$1B - $10B
Nasty Gal
147$50M - $100M
SHEIN
12K$1B - $10B

Purple Generation Tech Stack

Purple Generation uses 8 technology products and services including WordPress, Shopify, WooCommerce, and more. Explore Purple Generation's tech stack below.

WordPress
Content Management System
Shopify
E-commerce
WooCommerce
E-commerce
Font Awesome
Font Scripts
Google Fonts API
Font Scripts
Twemoji
Font Scripts
OWL Carousel
Javascript Libraries
PHP
Programming Languages

Purple Generation's Email Address Formats

Purple Generation uses at least 4 email formats:

Purple Generation Email Formats	Example	Percentage
First@popular21.com	John@popular21.com	92%
First.Last@popular21.com	John.Doe@popular21.com	8%
First.Last@popularbasics.com	John.Doe@popularbasics.com	60%
First@popularbasics.com	John@popularbasics.com	40%

Frequently Asked Questions

What is Purple Generation's phone number?

You can contact Purple Generation's main corporate office by phone at

+1-213-395-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Purple Generation's official website and social media links?

Purple Generation's official website is popularbasics.com and has social profiles on LinkedIn.

How much revenue does Purple Generation generate?

As of September 2026, Purple Generation's annual revenue is estimated to be <$1M.

What is Purple Generation's NAICS code?

Purple Generation's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Purple Generation have currently?

As of September 2026, Purple Generation has approximately 3 employees across 2 continents, including North America and Asia. Key team members include Senior Logistics: C. O. and : D. C. Explore Purple Generation's employee directory with LeadIQ.

What industry does Purple Generation belong to?

Purple Generation operates in the Retail Apparel and Fashion industry.

What technology does Purple Generation use?

Purple Generation's tech stack includes WordPress, Shopify, WooCommerce, Font Awesome, Google Fonts API, Twemoji, OWL Carousel and PHP.

What is Purple Generation's email format?

Purple Generation's email format typically follows the pattern of First@popular21.com. Find more Purple Generation email formats with LeadIQ.

When was Purple Generation founded?

Purple Generation was founded in 2013.

Purple Generation

Q: What is Purple Generation's official website and social media links?

Purple Generation's official website is popularbasics.com. Purple Generation has social profiles on LinkedIn.

Q: How many employees does Purple Generation have currently?

Purple Generation has approximately 3 employees.

Q: What industry does Purple Generation belong to?

Purple Generation operates in the Retail Apparel and Fashion industry.

Q: What technology does Purple Generation use?

Purple Generation's tech stack includes Bootstrap, OWL Carousel, PHP, WooCommerce, Google Fonts API.

Q: When was Purple Generation founded?

Purple Generation was founded in 2013.

Q: What is Purple Generation's NAICS code?

Purple Generation's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionCalifornia, United States2-10 Employees

Purple Generation focuses on junior women’s apparel, manufacturing garments and selling them through wholesale channels to both large retailers and boutique stores. Based in Los Angeles, California, the company operates with a small team to design and produce its product lines. It markets several labels—Popular Basics, Purpleline, Allura, and Dream Breeze—covering a range of styles within its market. Its wholesale model positions the business as a supplier to retailers, serving both major outlets and specialty boutiques in the retail apparel and fashion industry.