What departments does Pure Fishing have?

Pure Fishing has employees across 11 departments including Support, Engineering, Operations, Information Security, Human Resources.

What is the largest department at Pure Fishing?

The largest department at Pure Fishing is Marketing with 5 employees.

Where are Pure Fishing employees located globally?

Pure Fishing has employees across 7 continents and 54 countries including Nigeria, Cameroon, South Africa, Zimbabwe, Namibia.

How has Pure Fishing's team size changed over time?

Pure Fishing's team has decreased from approximately 1.3K to 812 employees based on available data.

Pure Fishing Employee Directory

Q: Who are Pure Fishing's key employees and leadership?

Pure Fishing's key employees include: Ceo: D. K., Chief Executive Officer: J. D., Chief Executive Officer: K. J., Chief Technical Officer: D. A., Chief Operating Officer: D. S.

Sporting Goods ManufacturingSouth Carolina, United States1001-5000 Employees

Pure Fishing is a sporting goods manufacturer based in Columbia, South Carolina, at 7 Science Court, 29203. The company operates in 19 countries and has a multilingual workforce fluent in 28 languages. It provides fishing tackle, lures, rods and reels under a portfolio of brands that includes Abu Garcia, Berkley, Fenwick, Frabill, Penn, Pflueger, Plano, Shakespeare, SpiderWire, Stren and Ugly Stik. Pure Fishing emphasizes commitments to empowering its team, sustainability, and customer-centric innovation. The company employs between 1,001 and 5,000 people and, in its history, acquired the Svendsen-Sport group in 2022.

Pure Fishing Global Highlights

North America
1.2K

United States Of America
1.1K
Canada
27
Mexico
2
Trinidad And Tobago
1

Europe
217

United Kingdom Of Great Britain And Northern Ireland
72
France
30
Netherlands
24
Poland
19
Sweden
16
Germany
12
Denmark
12
Italy
8
Finland
5
Hungary
4
Norway
3
Spain
3
Belgium
2
Slovakia
1
Greece
1
Latvia
1
Serbia
1
Ireland
1
Bulgaria
1
Austria
1

Asia
79

China
24
India
21
Philippines
9
Japan
6
Malaysia
6
Indonesia
3
Bangladesh
3
United Arab Emirates
2
Pakistan
2
Thailand
2
Singapore
1

Oceania
40

Australia
32
New Zealand
7
Samoa
1

Africa
27

Nigeria
10
South Africa
5
Morocco
3
Kenya
3
Somalia
2
Cameroon
1
Zimbabwe
1
Namibia
1
Guinea
1

South America
1

Brazil
1

Pure Fishing's Leadership

D. K.
Ceo
Mobile Phone
Email
J. D.
Chief Executive Officer
Mobile Phone
Email
K. J.
Chief Executive Officer
Mobile Phone
Email
D. A.
Chief Technical Officer
Mobile Phone
Email
D. S.
Chief Operating Officer
Mobile Phone
Email
J. W.
Chief Security Officer
Mobile Phone
Email
K. M.
Chief Human Resources Officer
Mobile Phone
Email
K. M.
Chief Financial Officer
Mobile Phone
Email

Pure Fishing Employee Metrics

100%

50%

0%

2026

2025

Sales
Customer Success
Engineering
Analytics
Marketing
Other
Accounting
Retail
Supply Chain
Product Management

Contact profiles from Pure Fishing

Name

Title

Contact

Location

Last Update

M. B.
Managing Director
Mobile Phone
Email
Australia, New South Wales
Oct 17, 2026
D. K.
Ceo
Mobile Phone
Email
Oct 05, 2026
J. H.
Geschäftsführer Und Customer Service Manager Continental Europe
Mobile Phone
Email
Sep 15, 2026
P. C.
Managing Director
Mobile Phone
Email
Oct 01, 2026
D. A.
Chief Technical Officer
Mobile Phone
Email
Oct 23, 2024
D. S.
Chief Operating Officer
Mobile Phone
Email
Oct 07, 2026
D. P.
Owner
Mobile Phone
Email
Oct 22, 2024
G. H.
Managing Director
Mobile Phone
Email
United Kingdom
Apr 11, 2023
I. S.
Chairman
Mobile Phone
Email
Oct 16, 2024
J. D.
Chief Executive Officer
Mobile Phone
Email
Oct 07, 2026

Frequently Asked Questions

What is Pure Fishing known for?

Pure Fishing operates in the Sporting Goods Manufacturing industry. You can contact Pure Fishing's main corporate office by phone at

+1-803-451-****

. Explore Pure Fishing's company overview page for more information.

What is Pure Fishing's most common email format?

Pure Fishing employees' email format typically follows the pattern of First.Last@purefishing.com. Trying to find reliable and up-to-date employee contact data? Find more Pure Fishing email formats with LeadIQ.

How many employees does Pure Fishing have currently?

Pure Fishing has approximately 1.8K employees as of October 2026. These team members are located across 6 continents, including North America, Europe and Asia.

Who are Pure Fishing's key employees and leadership?

As of October 2026, Pure Fishing's key employees include:

Ceo: D. K.
Chief Executive Officer: J. D.
Chief Executive Officer: K. J.
Chief Technical Officer: D. A.
Chief Operating Officer: D. S.

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Pure Fishing Employee Directory

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