PS212 Naming & Branding Employee Directory

Advertising ServicesNew York, United States11-50 Employees

PS212 Naming & Branding is a New York–based advertising services firm that focuses on naming products, companies, and brands across a spectrum of clients from startups to large multinational organizations. The company emphasizes a collaborative, bespoke approach, building custom strategies after getting to know each client, rather than following a standardized, one-size-fits-all process. Its offerings cover brand naming, brand architecture, name research, preliminary trademark evaluations, linguistic and cultural assessments, brand strategy, and naming best practices. The client roster includes major technology companies, consumer brands, financial and professional services firms, as well as non-profit organizations, illustrating a broad target market and a focus on problem-solving through naming and brand-building work. Based in New York City, PS212 positions itself as a focused agency with an emphasis on problem solving and close client partnerships, supporting various stages of brand development from early-stage startups to established enterprises.

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