Niche cannabis Proper operates as a focused information technology services platform in the cannabis space, presenting an opportunity to upsell specialized SaaS, analytics, or compliance solutions tailored to cannabis retailers and brands.

Tech stack With AWS, Salesforce, Google Workspace and analytics tools in use, there is potential to offer integrations, optimization, and managed services that enhance data flows, CRM efficiency, and deployment pipelines for cannabis businesses.

Growth potential The market interest in cannabis tech platforms and related services suggests demand for scalable infrastructure, e-commerce enhancements, and geolocation-based shopping features that Proper could co-market or resell.

Partner ecosystem Existing relationships with major cloud and productivity tools indicate opportunities for partnerships or referrals to expand into cannabis retailers, brands, and marketplaces seeking proven tech ecosystems.

Competitive positioning Proper emphasizes tailored recommendations and insider expertise, presenting a sales angle to offer content-driven marketing tech, AI-powered product discovery, and personalization tools to elevate user conversion for cannabis merchants.